The film, directed by Pabz Alexander, sees the popular TFT character Pengu dance its way through the streets, sharing the joy of the game as it goes.
Joined by a plethora of influencers, the project goes alongside the exciting news that players in Asia Pacific can now enjoy an unparalleled TFT gaming experience, with seamless cross-play between mobile and PC, upon the app’s release on November 22, 2023.
Shot on the streets of Singapore, the advert portrays exhilarating chaos, which mirrors the excitement one can experience in the game due to its intense battles, strategic elements, and occasional moments of unpredictability.
Throughout the commercial, the aim was to reflect the vibrant embodiment of joy and mischief which comes with the character, bringing Pengu to life with its whimsical spirit within the dynamic world of TFT.
Pengu moves from location to location, picking up followers along its journey and then culminates with an electrifying, full-on dance-off between Pengu and its fans, with the Little Legend bringing the party atmosphere to the finale.
Director Pabz Alexander said, “TFT provides an exciting and unique gaming experience for its players, and we wanted to reflect this in our film.
“Bringing the chaotic and fun element to its launch was a great opportunity for myself and the electriclime° team and capturing the essence of Pengu in the commercial was a thrilling challenge.”
Client | Riot Games – APAC Production Company | electriclime°
Director/Editor: Pabz Alexander
DoP: Tom Black
Executive Producer: Michael Ahmadzadeh
Producer: Joanna Ng
Production Manager: Vanessa Heng
Production Coordinator: Anna Ang
Production Assistants: Samantha Bu, Krystal Tan, Desmond Tay, Joel Subramaniam, Wong Wei, Rebecca Lim, Kurt Lium, Phoebe Lie
1st AD: Brenda Ong
1st AC: Benn Yuan
2nd AC: Fiona Wong
Steadicam Operator: Christopher Ang
Steadicam Assistant: Lee How Chuen
DIT: Munesh Varadaraju
Gaffer: Joe Tan
Grips: Muhammad Bin Norazmi, Marcus Cheong, Javen Leong, Eugene Foo, Lee Jun Yuan
Location Managers: Feefee Nurfitri, Felicia Tan, Shirley Chia
Location Assistant: Engku Hafiszah
Costume Wrangler: Chow Hui Xian
Casting Director: Josclynne Kua
Casting Coordinator: Estelle Tan
HMU: Kenneth Chia
HMU Assistant: Dorcas Yam, Rachel Tan, Hana Leong
Wardrobe Stylist: Violet Foo
Wardrobe Assistants: Alethea Sol, Kellie Kuah
Art Director: Lim Shi Lin
Art Assistants: Arthur Nauer, Elton Low, Yeo Lian, Joycelyn Tay, Germaine Ng, Lim Si Hui
Post Production: electriclime°
Animator: Rosemary Vasquez-Brown