Campaign SpotlightPress Release

The tribute to the origin of Pelé by Mercado McCann

BUENOS AIRES, ARGENTINA – Sports association CONMEBOL and creative agency Mercado McCann paid homage to iconic Brazilian professional footballer Pelé with a new campaign film and the production of a very special shirt, in which the three stars he conquered were replaced on the shield by three hearts, alluding to the town where he was born and from where he came to conquer the whole world.

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The 3 Hearts shirt honoring Pelé:

CREDITS

Client: CONMEBOL
Campaign: 3 Hearts
Agency: Mercado McCann
CCO: Nicolas Massimino
DGC: Nicholas Goldstein
Head of Art: Rafa Isturiz
Creative Directors: Denis Vivoda and Paula Incocciati
Production manager: Agustín Borgognoni
Production Team: Santiago Lemme
Accounts Group Management: Lula Concistre
Account Director: Mercedes Parise
Director of the digital area: Tico Molina
Project Manager: Agostina Viola
Responsible for Client: Claudia Cortázar, María José Guex, Dulce Herreros.
Producer: Revolucion
Director: Luján Islas
Showrunner: Watta Fernandez
Executive Producer: Ciro Cesar Silva / Mariano Fernández
Producer: Alejandro Lo Cane
Post Producer: Gabriel Mongardi / Daocho
Editor: Marcelo Martinez / Ricardo Levaggi
Color: Laura Larrosa
Director of Photography: Guillermo Muse
Sound Studio: Cinesthecia
Musical band: Firefly / Matias Andersen
Post coordination: Juliana Sánchez

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