In a world of highly curated “aesthetic” dating profiles—where everyone seemingly loves ceremonial matcha, travels to Europe, stands at an effortless 180 cm, and takes perfect post-workout mirror selfies—dating has started to feel like a copy-paste job.
Tinder Thailand is launching its newest campaign, “The Real Finds The One,” to break the cycle of “dating fatigue.” Tinder is inviting Gen Z singles to drop the heavily filtered personas, ditch the copy-paste bios, and start “Swiping Real.” Because at the end of the day, you don’t need a hundred matches who like a fake version of you; you just need the 1% who loves the real you.
99% left, is okay.
1% right, is all you need.
If you are an adult male with kid hobbies, say it.
If you are a sweet woman with a loud signature laugh, show it.
If you are under 165 cm, be honest about it.
Tinder believes your real self is your charm.
Showing up as your real self isn’t a risk. It’s an invitation.
An invitation to stop performing.
An invitation for the one you’re looking for to find you—and fall for the unapologetic.
The unpolished.
The unmistakably you.
The real finds the one.
Swipe Real. On Tinder.
Credit
Client: Tinder Thailand
Senior Vice President, Match Group: Daniel Kim
Country Director, Tinder Thailand: Ranus Srirungruangdeja
Marketing Manager: Vorapat Vorapanya
Marketing Manager: Sutchaya Rongkavilit
Agency: VML Thailand
Chief Creative Officer: Park Wannasiri
Group Creative Director: Natkanate Ruengrujmethakul
Creative Group Head: Rujrada Rienvatana
Creative Group Head: Vanalee Krairavee
Art Director: Nutkritta Lertpitiwatana
Project Manager: Nutthapol Thani
Production Manager: Supatra Assawateppitak
Chief Executive Officer: Parattajariya Jalayanateja
Head of Strategy: Sakila Banyen
Associate Strategy Director: Morakotchanok Chutikuntanakit
Business Director: Naruporn Rungruangchotikul
Group Account Director: Sukanda Chatthanyakit
Account Director: Kodchakorn Pattanakroo
Account Executive: Arison Chujitngamsuwong
Production House: Unboxnow Co.,Ltd.
Director: Littichai Siriprasitpong
Executive Producer: Arunwan So
Producer: Nattawan Luangmettakul
Post Producer: Nadia Ono
Assistant Director: Panyisa Jantarach
Production Manager: Supawee Jullabut
Director of photography: Ariya Ruangsri
Editor: Jinnaphat Thammasan
