Campaign SpotlightPress Release

Titan harnesses the power of AI to give moms a much-deserved break

NEW DELHI, INDIA — For Mother’s Day, Indian watch brand Titan launched #MOMentsTogether, a refreshing social media campaign prodding kids to give their moms a much-deserved break from all the trivial questions they’re usually bombarded with and instead direct them to Titan’s Ask A-आई Chatbot.

From “Mom, what’s for dinner tonight?” to “Have you seen my keys?,” moms are often the go-to people when it comes to answering questions, no matter how obvious or unnecessary they may be. With ASK A-आई, you can get quirky and savage replies to your never-ending list of questions. From witty comebacks to hilarious jokes, ASK A-आई impersonates all mothers, providing entertaining responses that can be shared on social media or WhatsApp, making it a fun and engaging experience for everyone.

In the week leading to Mother’s Day, Titan stirred up a social media buzz with moms holding signage demanding time off. As the chatter grew louder, everyone discussed the alarming phenomenon of mothers disappearing. To amplify the conversation, Titan curated reels and memes with responses and welcomed user-generated content for amusing and shareable responses.


Prateek Gupta, Brand Communication Head, Titan, said, “While our moms are irreplaceable, the #MOMentsTogether campaign urges kids to go celebrate our moms by gifting them a break from being constantly barraged about household chores, meal plans, or other responsibilities. We all know that our moms are our families’ backbone and deserve rest too. This Mother’s Day, Titan launched the #MOMentsTogether campaign and announced ASK AAI, an AI-powered chatbot that gives fun, savage replies to the never-ending list of trivial questions kids ask their moms every day.”

To further enhance the significance of this campaign, store teams nationwide joined in the celebration with customers who brought their moms along, extending a warm welcome with an exclusive Mother’s Day discount of flat 20% off* on select Titan watches.

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