MUMBAI, INDIA — What happens when an iconic app and two beloved Bollywood actors collide? A campaign that hits all the right notes. In its newest brand film series, Truecaller finally makes its much-awaited arrival on iPhones.
Veteran actors Sheeba Chaddha and Deepak Tijori step into the spotlight, not in dramatic dialogues or monologues, but in dance. With the introduction of Live Caller ID for iPhone users, Truecaller turns a long standing wish into a reality.
The campaign embodies the spirit of dance like no one’s watching and showcases how Live Caller ID lookup on Truecaller adds a long-awaited layer of protection and trust to communication for iPhone users.
Speaking about the films, Ashwani Sinha, Vice President, Global Brand at Truecaller said: “The films try to capture a moment of undiluted jubilation that one may experience when something were to happen after a long, long wait. Now that Truecaller finally works as effectively on iPhones as it does on Android, we decided to celebrate and share our ‘mic drop’ moment with iPhone users in a mutually relatable manner!”
Elaborating on the idea behind the campaign, Binaifer Dulani & Prashant Gopalakrishnan, Founding Partners at Talented add “When every call is no longer a guessing game, instead a moment of clarity, you can finally enjoy your ringtone again. In a film without dialogue; conscious elements like body language, music, choreography, and sets work harder. With Truecaller finally arriving for iPhone users, this marks a monumental milestone in Truecaller’s India journey.”
