LONDON, UNITED KINGDOM – Virgin Media O2 has unveiled Trunk Trucker, the fourth installment of its award winning “To Better and Beyond” campaign, created in partnership with long-time creative agency of record, VCCP. This latest chapter puts a spotlight on Virgin Media’s expansive TV and entertainment offering, following earlier celebrated campaigns Highland Rider, Goat Glider, and Walrus Whizzer.
While the previous executions highlighted the brand’s broadband services, Trunk Trucker shifts focus to entertainment, positioning Virgin Media as a one-stop destination for the UK’s most popular channels and streaming platforms, including TNT Sports, Sky Sports, Sky Cinema, Disney+, and Netflix.
At the heart of the campaign is a high-energy, cinematic 60-second film directed by Andreas Nilsson of Biscuit Filmworks, with hyper-realistic CGI crafted by Untold Studios. Set to Laura Branigan’s classic track Self Control, the spot follows a mischievous elephant who commandeers a red truck and journeys from the countryside into the dazzling heart of Bangkok, drawn to the promise of bright city lights and endless entertainment. The playful narrative acts as a metaphor for the richness and scale of Virgin Media’s content offering, embodying the thrill of discovery and immersion.
Simon Valcarcel, Marketing Director at Virgin Media O2, said “Virgin Media is home to a breadth of unmissable entertainment across the UK’s most popular channels, apps and streaming services – from Sky Sports to Netflix and more, there’s something for everyone. Trunk Trucker brings that to life in a big, bold and memorable way, full of Virgin Media’s trademark energy and character.”
David Masterman, Executive Creative Director at VCCP, added “Promoting Virgin Media’s TV service gave us the perfect chance to have a bit more fun with the world we’ve built. This time, it’s the story of an opportunist elephant joyrider that leaves the countryside behind and heads into the city, because she’s heard it’s where all the best entertainment is. She’s as bold and unstoppable as the brand itself.”
The campaign is running nationwide across multiple channels including TV, video on demand, online, radio, out-of-home, and social media, with media strategy and planning led by MG OMD.
With Trunk Trucker, Virgin Media and VCCP continue to evolve the “To Better and Beyond” platform, marrying bold creative storytelling with Virgin Media’s growing portfolio of premium content—proving that entertainment with the brand is always larger than life.
CREDITS
Client: Virgin Media
Director of Brand & Marketing: Rachel Swift
Marketing Director: Simon Valcarcel
Head of Campaigns: Rich Bown
Senior Campaign Manager: Dominic Smith
Campaign Manager: Tami Olawumi
Senior Strategy & Planning Manager: Ricky Kane
Advertising Agency: VCCP
Chief Creative Officers: Jonathan Parker & Chris Birch
Executive Creative Director: David Masterman
Art Director & Copywriter: Tomás Azoubel Lima & Ana Marques
Senior Agency TV Producer: Ed Mueller (Girl&Bear)
Managing Partner: Olivia Packshaw
Business Director: Alexandra Gluck
Account Director: Sarah Wells
Account Manager: Isabella Rubins
Chief Strategy Officer: Clare Hutchinson
Planning Director: Jennifer Cownie
Hero Film
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Producer: Lucy Gossage
Production Manager: Emily Lucienne
Executive Producer: Daisy Mellors
MD/Executive Producer: Rupert Reynolds-Maclean
Head of Production: Emily Atterton
Director of Photography: Lasse Frank
Production Designer: Peter Grant
1st AD: Didier Mallet
Local Service Company: Taprod
Service Executive Producers: Louis Ditapichai, Nicolas Sacré
Service Producer: Boong Sirichon
Production Manager: JJ Kritthacha
Stylist: Mae Petcharat
Hair and Makeup: Keng Thanon, Kai Hathairat
Editor: Ben Campbell @ The Quarry
Edit Producer: Tor Adams
VFX Studio: Untold Studios
Chief Creative Officer: Neil Davis
Creative Director: Ben Cronin
Executive Producer: Ian Berry
Producer: Larisa Covaciu
Production Assistant: Zuzanna Drozdz
Colourist: Julien Alary
VFX Supervisors: Sebastian Caldwell, Alex Grey
Animation Supervisors: Suvi Jokiniem, Tim Van Hussen
VFX Leads: Adam Dewhirst, Faizal Tahir, Giacomo Cavalletti, Joe Kane, Marta Esteban-Infantes
Audio Post-Production: 750mph
Sound Design & Mix: Sam Ashwell
Audio Producer: Olivia Ray
Music Supervision: Leland
Music Supervisors: Toby Williams, Dhamirah Coombes
Integrated Campaign
Content Creation Studio: Girl&Bear
Senior Integrated Creative Producer: Pip Seymour-Judd
Design Director: Lee Bodell
Senior Designer: Miguel Silgado
Senior 3D Designer: Olivier Beaugrand
Deputy Head of Artlab: Scott Mitchell
Assistant Artlab Manager: Thomas Whetnall
Design Resource Manager: Yasmine Moridi
Photographer: Will Corry
Digital Operator: Roland Ismay
Retouch: Stanley’s Post
Post Production: Girl&Bear
Post Producer: Natasha Allmond
Broadcast Affairs Manager: Katie Singer
Audio: Jungle Studios
Sound Designers: Tom Rouse, Chris Turner
Digital Agency: Bernadette
Design Director: Gilles Bestley
Associate Project Director: Luke Dougherty
Project Manager: Nayef (Nay) Hassan
Senior Designers: Martin Pavlica, Filip Staněk
Interactive Designers: Linas Joivasas, Štěpán Sebastián Hlouch
Media Buying Agency: Manning Gottlieb OMD
Business Director: Lucy Mitchell
Planning Director: Will MacLure
Account Director: Jinita Doshi
Senior Client Executive: Shani Bejerano
Digital Account Director: Miranda Roberts
