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Campaign SpotlightPress Release

Experience Commerce lights up Diwali with Wipro Lighting, underlining ‘Surprisingly Human’ message

MUMBAI, INDIA — As the radiant festival of Diwali approaches, Experience Commerce, a part of the Cheil Digital Network and the digital agency for Wipro Lighting, is delighted to unveil its latest Diwali campaign for the brand. This campaign features two captivating digital films within the framework of their ongoing #SurprisinglyHuman campaign, crafted to highlight the innovative features of Wipro Lighting’s Smart Products.

This festive endeavor shines the spotlight on Wipro Lightings’ innovative Smart Products, showcasing the brand’s dedication to fusing technology with tradition in a heartwarming celebration of Diwali. Through the campaign, Wipro Lighting extends a warm invitation to embark on a journey where cutting-edge technology harmoniously intersects with age-old traditions, elevating everyday life with a touch of brilliance. At its core, Wipro Lighting demonstrates that its Smart Products are not just innovative and intelligent; they are designed with a deep understanding of human emotions. This reinforces the trust and resonance the brand enjoys in the Indian market.

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Experience Commerce (EC) has orchestrated this comprehensive end-to-end production journey, from conceptualization to execution, using its content production arm, EC Studios. These films have been released on prominent digital platforms, including YouTube, Facebook, and Instagram. Experience Commerce will also manage media amplification of these films across digital channels including OTT.

The heartwarming films capture Wipro Lighting’s commitment to seamlessly infusing innovation into the fabric of daily life and the spirit of Diwali celebrations.

These films exude a light-hearted charm that perfectly encapsulates the essence of the Wipro Lighting brand – one that leverages technology to enhance celebrations and elevate the quality of daily life. It’s a celebration of smart products that are, indeed, surprisingly human.

“WIPRO consistently leads in innovation, combining intelligence with a touch of humanity to cater to evolving consumer preferences. Our latest Diwali campaign underscores the enduring core values of love and celebration within our human experience, even as technology advances. We commend Experience Commerce for their exceptional in-house capabilities and brand understanding, enabling us to swiftly produce engaging Diwali content that resonates with families during the pre-Diwali buildup,” said Jayaganesan Kandan, Marketing Head at Wipro Lighting.

“Wipro Smart Products – be it the Smart Plug or the Smart Bulb or even the Smart Doorbell, are designed to make your home smarter and your life easier. And these have been the products that have got the most enthusiastic response from our audience on digital over a couple of years. Hence, we felt it is vital to showcase how our audiences can practically use these smart products in their homes during the festive season and beyond. And that’s how these two slice-of-life films were conceived, with relatable characters and endearing moments. Thanks to the confidence Wipro Lighting had in our team and some incredible hardwork, we were able to turn these films around from paper to reality in just over a week,” remarked Virindersingh Villkhoo, ECD of Experience Commerce.  

Wipro has been an integral part of our journey for over 7 years, and they have truly become like family. Wipro ‘s 2023 Diwali campaign holds a special place in our hearts as it was exclusively created in our newest state-of-the-art production studio in Mumbai, showcasing our commitment to innovation and excellence. We’re thrilled that WIPRO has again entrusted us with this festive campaign, and the exceptional outcome of these films reflects our dedication to crafting engaging, cutting-edge content. We extend our heartfelt gratitude to Wipro Lighting for this incredible opportunity,” added Meera Ghare,  Business Head at EC Studios.

In the past, EC Studios has delivered some successful digital film campaigns like Social Distancing will bring us together, not apart, Add brightness with Smartness this Diwali (3.7+ million views on YouTube) and Chintu, the Magician with Wipro Smart Lighting (4.3+ million views on YouTube); among many others.   

Experience Commerce has successfully managed the brand’s digital mandate for over seven years, encompassing social media management, content development, creative design, website and mobile application development, associated application solutions, technology infrastructure, support, and maintenance services for application platforms and destination sites for them.

Creedits: 

Client – Wipro Consumer Care & Lighting

Agency – Experience Commerce

Production House – EC Studios

ECD – Virinder Singh Vilkhoo

Script – Albin Jaison & Virinder Singh Vilkhoo

Senior Producer – Mudassar Mashalkar

Associate Producer – Abhisek Sharma Roy

VP | Account Management – Andrew D’mello

Associate Director | Account Management – Duran Alphonso

Sr Account Executive | Account Management – Yash Sharma

Executive Producer – Umesh Bopche

Studio Head – Meera Ghare

Films Head – Rajiev Bhanot

Director – Albin Jaison

DOP – Titu K Jena

Production Head – Ishwar Prajapathi

Production team – Rahul ,Tanka & Amit

Direction team

1st AD – Vansh Srivastava

2nd AD – Shreenidhi Sanil

2nd AD – Upal Maji

DOP team

1ST AC – Pramod Nayak

Focus Puller – Sujit Kumar Swain

Grips – Motion Grips

Lights – Jyoti Lights

Gaffer – Mukesh

Sound Recordist – Ajeet Singh

Makeup & Hairstylist – Sony

Costume Stylist – Roshni Pandey

Costume Assistant – Prachi Purthy

Production Designer – Surjeet Rana

Associate Art Director – Mayuresh Bhandarkar

Assistant Art Director – Mohan Bhatt

Post Production – EC Studios

Offline Editor – Arjun Deepak Vaishnav & Basukinath Pandey

Grade – Arindam Das

Online – Krishna Ghimire & Sunil Prajapati

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