MANILA, PHILIPPINES — Following last month’s launch of its new membership program adiClub, adidas Philippines announces the first-ever member-exclusive release through the adiClub x Maker Lab Artist Series by V.O.N. Starting July 22, a collection of patches and stickers designed by feature artist V.O.N. will be available at the Maker Lab of adidas Brand Center in Glorietta, Makati.
Continuing its commitment to celebrating and empowering local talent through hyperlocal collaborations, adidas Philippines partners with Von “V.O.N.” (Very Own Name) Alcantara, a self-taught multimedia artist whose portfolio includes a variety of design projects for global brands such as SEGA, Capcom, Sony, and Illest. Von is no stranger to adidas, with the collaboration first starting in 2021 when he helped the brand bring to life the adidas Brand Center through designing the store’s different moment areas.
As the first featured artist of the adiClub x Maker Lab Artist Series, Von once again shares his creativity with Filipinos through the brand. In this collection of patches and stickers, adidas releases designs that put creative spins to the “adiClub” logo — giving a wide selection of choices to fit every kind of member of the club; from the classic adiClub logo in earth tone colors to the Philippine-, Kawaii-, and even KPOP-inspired designs.
“I’ve always been a fan of adidas and to be working with the brand again— this time as the first local artist for the Maker Lab is very exciting for me. I especially enjoyed the process of creating and playing with the logos because each design is unique and tells a different story that I know people will be able to relate to,” said Alcantara.
“We at adidas consistently look for opportunities that will allow us to relate more with the Filipinos and to make their adidas experience uniquely theirs. And with this upcoming collaboration with V.O.N. for the adiclub x Maker Lab Artist Series, we assure that adidas fans will not only be able to unlock the best of adidas, but also express themselves. Because adiclub is for everyone, and in adiclub there is something for every member,” adidas Philippines’ Brand Communications & Sports Marketing Manager JD Cortez added.
The collaboration with V.O.N for the adiClub x Maker Lab Artist Series will drop on July 22 at the adidas Brand Center, wherein 12 new designs will be available for customers to choose from. Sticker designs will be given to adiClub members for FREE with every purchase at the Brand Center and heat press patches will be available at the Maker Lab for only PHP 250 for members who want to customize their apparel or bags.