MANILA–The adobo Design Week is just around the corner and adobo magazine is bringing in creatives and designers from all over the globe including world-renowned artist Jayson Atienza for a one-day-chance of learning and inspiration. Get a chance to learn directly from him in the #ThinkDesignThink adobo Design Conference on May 10 at the Samsung Hall, SM Aura Premier.
A Shanghai-based Creative Director and artist, Atienza’s signature style to an array of traditional and non-traditional canvases, painting the world with dynamic colors and strong line detail. He has collaborated with Bucketfeet in 2015, designing two customized sneakers to be sold worldwide in 25 countries. And major collaborations with NIKE and DIESEL.
Jayson Atienza – DIESEL Campaign
Atienza was born in Batangas, Philippines and eventually moved to New Jersey when he was a kid. He started drawing at 5 and immediately found the importance of communicating with visual language.
He spent almost two decades in New York as an ad-man; with the first decade spent in BBDO New York and seven years freelance working with the likes of GAP, Heineken, Red Bull, Givenchy, Guinness, HBO, FedEx, Canon, Pepsi, The Financial Times and Havaianas before becoming the Creative Director of Nike Shanghai.
Jayson Atienza – Nike Kicks Lounge Mural
To celebrate the opening of the new Nike Kicks Lounge retail store in Chengdu, Jayson has created an expansive mural spanning the length of the brick-faced fitting rooms. The mural depicts Chengdu’s famous bamboo forests, celebrating the majesty of the city’s natural landscape. Within his design, Jayson has incorporated three of Nike’s iconic sneaker silhouettes including the Air Force 1, Air Jordan 1, and Air Max 1. When the sneaker shapes are reflected in the fitting room mirror, a charming panda appears. There’s no debating this is Chengdu’s biggest sneaker head!
Jayson Atienza was invited by Nike to create five T-shirt designs in his signature style that represent Chengdu icons and sneaker culture. These T-shirt designs are a continuation of his mural work in the Nike Kicks Lounge Chengdu store. These T-shirt designs resonate with young consumers in Chengdu who care about local culture and streetwear. Jayson’s five iconic designs are: 1)Panda Sneakerhead 2)Airmax Teapot Chengdu Skyline 3)Bamboo Forest Swoosh 4)Air Pandas 5)Big Air Panda Skateboarder
His body of work has been recognized by major awards show including The One Show, The Art Directors Club, D&AD, Cannes Lion, The Andy Awards, and The Clio Awards.
Currently, he hopes to inspire young talent by speaking in universities and founding a non-profit organization called P.A.I.N.T. (Philippine Artists Inspiring New Talent) dedicated to young Filipinos and other Asian teens who need a jump start to their own artistic endeavors.
Joining Atienza on the Design Conference are Paolo Malabuyo, Director of UX for YouTube advertising at Google Silicon Valley; Apple’s best-kept secret Tim Kobe; multi-disciplinary and award-winning artist VP of Design at MTV and a member of AIGA NY’s Board of Directors, Rich Tu; Creative Kaiju APAC of Hakuhodo Inc, Yang Yeo; Co-founder of Team Manila, Jowee Alviar; and Creative Directors of Team B, Dentsu Japan: Nadya Kirillova and Hidetoshi Kuranari.
The adobo Design Conference is a part of the adobo Design Week, which returns strong this year with powerhouse speakers, designers and creative directors. Get a chance to learn directly from world-renowned creatives at the Adobo Design Conference. Interested parties may register for 5000 php per person and can have one free ticket for every 10 tickets availed. Students can avail for 2500 php.
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