Organizers of the Asia Pacific OOH Media Convention announced today the cancellation of the event scheduled in Macau from November 5 to 6 this year.
Despite heavy promotions delivered by strong goodwill support, commitments for delegate bookings and sponsorships were not realized.
Ron Graham, Chairman of the organizing committee attributes the cancellation to the difficult economic climate. “We must respect what the advertising agencies and media owners are telling us, that there is significant pressure on expenses, at least until the end of this year. When we initially planned the event, we believed the market conditions would be improving by the end of 2009, making the timing appropriate however reality shows that advertising media budgets are not yet growing in most of the Asia Pacific markets,” Graham says.
No new schedule released yet for the Convention.
