SYDNEY, AUSTRALIA — InMobi is pleased to announce it has joined Prebid.org, the independent organisation designed to ensure and promote fair and transparent marketplaces across the industry, as a Technology Partner Member. As a firmly established in-app leader in the industry, InMobi will impart strategic counsel and engineering resources to key Prebid initiatives. As further validation of the deep involvement InMobi plans to provide, InMobi will join the following Prebid working groups: Prebid Mobile, Prebid CTV-OTT Taskforce, Video Taskforce, and Identity.
Mobile continues to be an important channel for marketers as consumers spent an average of 4.5 hours a day using mobile devices in 2020, according to eMarketer. Additionally, significant changes to identity are on the horizon and Prebid.org is working on initiatives to ensure the Prebid community is well prepared for the deprecation of mobile identifiers like IDFA.
“InMobi’s experience and influence in the mobile space will be invaluable to the Prebid.org community,” said Tom Levesque, President of Prebid.org. “We appreciate InMobi’s interest in Prebid.org’s mission and look forward to collaborating with them as the programmatic ecosystem evolves and matures.”
Prebid.org is an industry-wide initiative supported by a diverse group of approximately 100 members, representing publishers, buyers, exchanges, and technology providers dedicated to promoting fair, transparent, and efficient solutions for programmatic advertising.
“InMobi’s core values revolve around trust and transparency which is something we see echoed in Prebid.org’s actions and were eager to be part of,” said Abhay Singhal, CEO at InMobi. “In just a few short years Prebid.org has built an open-source community that has added value for all sides of the digital advertising industry and improved the way we work with each other. We are excited to contribute knowledge and resources to ensure Prebid.org’s mobile initiatives are effective and widely embraced.”