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Brand & Business: M1 donates free mobile plans to support youth from lower-income families

SINGAPORE — To drive digital inclusion and give back to the community, Singapore’s first digital network operator M1 Limited (M1) pledged to support the Data for All initiative by donating up to 10,000 SIM cards with free mobile plans to youth from lower-income families under the Ministry of Social and Family Development’s (MSF) Community Link (ComLink) initiative, as part of the Digital for Life national movement supported by the Infocomm Media Development Authority (IMDA).

The Data for All initiative is part of the Digital for Life national movement to provide mobile data access and connectivity to the underprivileged and vulnerable. Under this initiative, M1 will be supporting the younger generation to build up Singapore’s future as they live, learn and play. Launched at the IMDA’s inaugural Digital for Life Festival, the youth from the lower-income families will get free access to 50GB data, 50 local SMS, 500 minutes of local outgoing calls, and unlimited incoming calls every month for a year.

Patrick Wan, Assistant General Manager, Marketing, M1; Manjot Singh Mann, Chief Executive Officer, M1; Alen Ng, Head of Corporate Development

As a subsidiary of Keppel Corporation, M1 is a key pillar of Keppel Group’s connectivity business. Through this initiative, M1 aims to contribute to bridging the digital divide in Singapore, ensuring that underprivileged youth are not left behind as Singapore forges ahead in its digital nation endeavor.

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“As we progress towards our vision of a fully digitalized and connected Singapore, M1 is committed to investing in and supporting our youth, who will form the building blocks of our future, by equipping them with the tools to thrive in our digital future. M1 is honored to be a part of the Digital for Life movement and to support the Data for All initiative to build a caring and digitally inclusive community,” said Mr. Manjot Singh Mann, Chief Executive Officer of M1.

Mr. Lim Teck Kiat, Senior Director, Social Policy and Services Group, Ministry of Social and Family Development said, “MSF is grateful to partner IMDA and M1 in the Data for All initiative in support of the Digital for Life movement. The free mobile and data plans for ComLink families will help enhance digital connectivity for them. Thank you M1 for stepping forward to contribute to uplifting lives and building a caring community.”

Eligible youth from lower-income families will be informed by their respective Social Service Office (SSO). Registration and collection of SIM cards can be done at the Data for All carnival, or at roadshows held in conjunction with IMDA and ComLink starting from 21 May.

M1’s mission is to drive transformation and evolution in Singapore’s telecommunications landscape through cutting-edge technology and made-to-measure offerings.

For more information, visit www.m1.com.sg.

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