Cannes Lions 2026: Media, Direct, PR, and Social & Creator Lions Winners

Asia continued its strong run at the Cannes Lions International Festival of Creativity 2026, with brands that successfully blended culture, commerce, and community engagement emerging among the region’s biggest winners.

Leading the charge was Vaseline, which collected metals across Direct, PR, Media, and Social & Creator Lions through work from Ogilvy Singapore and Leo Singapore, making it one of Asia’s most-awarded brands on Day 3 of the festival.

Singapore and the United Arab Emirates dominated the regional winners’ circle, with Ogilvy Singapore, Leo Singapore, FP7 McCann, and TBWA\RAAD securing multiple Lions across categories. The results underscore how culturally resonant storytelling and participation-driven campaigns continue to resonate with juries across Cannes’ business, media, and creator-focused disciplines.

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2026 Cannes Media Lions Winners (Asia)

FP7 McCann emerged as the strongest Asian performer in Media Lions, securing two Silver Lions and a Bronze Lion, including multiple wins for “Spots for Shops.”

Silver Lion

“Spots for Shops” by FP7 McCann for Parkin (United Arab Emirates)
“The Life-Saving Receipt” by Dminusone Seoul for Chorogusan for Children (South Korea)
“Recipe for Change” by FP7 McCann for Puck (United Arab Emirates)

Bronze Lion

“Untaught History Edition” by Impact BBDO Dubai for Annahar (United Arab Emirates)
“A.I. Irresponsibly” by BLKJ Havas for Brewlander (Singapore)
“Vaseline and the Real Nigerian Prince” by Leo Singapore for Vaseline (Singapore)
“Spots for Shops” by FP7 McCann for Parkin (United Arab Emirates)
“Laws Under Attack” by TBWA\RAAD for International Committee of the Red Cross (ICRC) (United Arab Emirates)

2026 Cannes Direct Lions Winners (Asia)

Vaseline Originals continued its Cannes momentum in Direct Lions, while Saudi Arabia added to Asia’s medal tally through Saudia’s “Let It Fly.”

Bronze Lion

“Let It Fly” by Publicis KSA / Saatchi & Saatchi ME for Saudia Airlines (Saudi Arabia)
“Vaseline Originals” by Ogilvy Singapore for Vaseline (Singapore)

2026 Cannes PR Lions Winners (Asia)

Ogilvy Singapore secured Asia’s highest PR Lions honor of the day with a Silver Lion for “Vaseline Originals,” while FP7 McCann, Landor, and Ogilvy Shanghai added Bronze Lions.

Silver Lion

“Vaseline Originals” by Ogilvy Singapore for Vaseline (Singapore)

Bronze Lion

“Viagra Blue Brands” by Ogilvy Shanghai for Viatris (Mainland China)
“The Coolest Ihram” by Landor Dubai for Saudia (United Arab Emirates)
“Missing Letters of Worth” by FP7 McCann for L’Oréal Paris (United Arab Emirates)