SINGAPORE – Art-Zoo has launched a new campaign titled “We Will Bounce Back”, bringing its world of colourful characters to life through a series of Instagram filters. Created in the midst of the COVID-19 pandemic, the campaign aims to inspire hope and optimism for the future, while raising spirits with fun and imaginative filters that reimagine Art-Zoo’s signature Inflatable Park.
#WeWillBounceBack | Art-Zoo We Will Bounce Back
Since the first edition of Art-Zoo Inflatable Park was introduced in 2017, the large-scale creative installation has travelled to 9 cities around the world. With outdoor events and plans for a 2020 edition being put on hold, the campaign welcomes some of Art-Zoo’s main characters into the home instead. The Instagram filters showcase a new take on character habitats for users to discover, remind us of the joys of bouncing around at the Inflatable Park with friends, and express the belief that we will bounce back despite the challenges.
Creator of Art-Zoo, Jackson Tan, said, “The last few months have been crazy, and we miss being able to bounce around with everyone. We created the Instagram filters so that we can continue bouncing together, wherever we are. The COVID-19 pandemic has been challenging for a young brand like ours, which is centred around live events and being around one another physically. Our team challenged ourselves to explore digital touchpoints and different ways of storytelling so that we can stay connected with our audience.”
The We Will Bounce Back campaign filters can be found at linktr.ee/artzooworld Tag @artzooworld, #WeWillBounceBack and your friends so we can all keep bouncing together!
