SINGAPORE – DDB recently announced that it has entered into a strategic partnership with Tasseologic to offer data-driven CRM strategy and solutions to clients.
Already, DDB and Tasseologic have partnered to develop impressive, pragmatic, quick-win solutions for its key clients across several Asian markets. This move will also see Tasseologic setting up its first Asian office within DDB Group Singapore.
“We’ve hired and worked with a few CRM experts through the years. I have to say Tasseologic, run by Dr. Urvashi Pitre, is exceptional; it is results-driven, it understands business reality and it is fast and quick acting. It lives and breathes by the results it delivers, all within 60 days. No doubt this comes from years of relevant category experience from Tasseologic’s very impressive team.” said David Tang, DDB Asia CEO.
With the partnership, Tasseologic will work with the team at DDB Asia to offer CRM solutions, particularly in media spend effectiveness, loyalty marketing and segment strategy. It has a suite of CRM solutions which clients could focus to get the strongest gains.
Urvashi Pitre, President of Tasseologic Inc. adds, “We’re really excited about partnering with DDB. They’re marketing-driven, client-focused, with so much upside to offer to its clients in upselling, cross-selling and data-mining—and to top it all, they are great partners. In Asia in particular, we believe the future is in data – and we get data.”
Tasseologic is a global CRM-consultancy powered by sophisticated analytics to drive marketing strategy. It focuses on identifying patterns in data to predict what lies ahead for clients and their customers. By skillfully intermingling scientific methods of inquiry with a thorough knowledge of CRM, they drive demonstrable, positive marketing ROI for all their clients.
Tasseologic also signposts the move by DDB to take to new marketing solutions beyond advertising. This adds to its formidable T-divisions including Tribal (digital innovation), TracyLocke (shopper marketing), Track (portal and e-commerce) and Tango5 (social good).