For its 30th anniversary, Philippine fastfood giant Jollibee teams up with GMA 7 for a TV show for their younger patrons. “Jollitown” features the fun and insightful adventures of Jollibee and friends. The ubiquitous mascot is joined by Yum, Hetty, Popo and Twirlie for an interactive show sprinkled with stories and music for children.
“We realize Jollibee’s influence on Filipino kids and how the characters can be so much more than just playmates or party mascots. We aim to help educate them in a way that’s classic Jollibee – learning through entertainment in a fun and friendly format,” says Gold Tantoco, Jollibee vice president for Corporate Marketing. This innovation has long been a dream of ours and it makes us very proud of how far our efforts for kids have come.”
The Sunday mornings habit begins on April and goes on air for one full season.
