TBWA’s Digital Arts Network Paris creates sound for Hermès silver

GLOBAL – FRANCE, AUGUST 2, 2013 –  Contrary to the customary conventional video of palpable marketing and punterism, The Sound of Silver video was released, a short cinematography accentuating the very delicate sound of silver without showing any products. This black-and-white cinematic video is now epitomizing a work of art and luxury into the luxury brand industry.

Classy as usual, Hermes still stands to their legendary image of not foddering their work of art in your face, and this time, a campaign was prepared by TBWA’s Digital Arts Network Paris. The very elusive oeuvre digital campaign was shaped by stupendous artists such as United Visual Artists, DJ YoggyOne and director Caswell Coggins.

The British and design practice, United Visual Artists, created the astonishing installation that could play the sound of silver. Splendid lenient sound of silver that resembles into a sound of machine is concluded under the hands of YoggyOne, who is also well-known for the addictive freshness of his sound. Casswell Coggins presented the music video and film background to convey a dramatic, influential tale shot by a 35mm which respires through the vivid image of sophistication.

Châine d’ancre (chain motif) extracted as jewelry pieces by Pierre Hardy, has its variations. The Initiale, Parade, Osmose and Etcaetera show its musical mien.

Hermes is a brand of histrionic, subtleness and sophistication. This first digital campaign of them says it all. Need we say more?

CREDITS:

Creative Agency: DAN Paris

Director: Caswell Coggins

Music: YoggyOne