Digital: FreakOut launches FreakOut Social powered by Spaceback

Boost advertisers’ social posts on premium publishers across Asia

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SINGAPORE — FreakOut, the global marketing technology company, part of FreakOut Holdings [TSE:6094] launches FreakOut Social powered by Spaceback, a new technology  utilizing advertisers’ social media posts as advertising creatives for digital marketing. 

Nowadays, many brands are making more efforts to communicate with consumers on social media and  their social contents are well-optimized through a continual trial and error. FreakOut Social powered by Spaceback will unlock advertisers’ powerful contents from social media feeds and extend reach in  viewable ad placements on premium publishers across Asia. It enables advertisers to obtain opportunity  for ad awareness and engagement beyond the Walled Garden. 

Freakout Social Display Video powered by Spaceback

During the test before launching, FreakOut Social powered by Spaceback has shown effective results  in achieving 5 times longer in-view time spent with the same creatives on social media feed with video  ad format. It has always been a preferred metric for most brands to have longer in-view time and higher  view through rate of their video.

FreakOut has been investing in Spaceback since shortly after they founded the company in 2018, being  fascinated by the unique technology. And after a few years, we finally release a collaboration product  bringing new value to the Asian market by combining the placements and creatives that each has  refined. 

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“We are proud to power FreakOut Social and bring the most comprehensive Social Display solution in  the world to the Asian market,” says Casey Saran, Spaceback’s CEO. “Freakout has supported  Spaceback since our inception and their superior technology, relationships, and regional expertise make  them the ideal partner to bring Social Display to Asia.” 

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Ken Yamane, Executive Officer – FreakOut Holdings, inc., commented: We are very excited to  launch the collaborated product with Spaceback that has advanced technology of social display  creative. Especially in Asia where social networking service usage is extremely high, we believe this user friendly creative format at our In-Read inventory between qualified contents brings higher performance for digital marketing of advertisers. 

FreakOut will continue to use its technology and know-how to create a healthy and sustainable ecosystem in the digital marketing industry and we are quite sure that FreakOut Social powered by Spaceback will be a part of the ecosystem.

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