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Digital: GREYnJ United taps into “digital distraction” in new entertaining film for LINE BK

BANGKOK, THAILAND – When the most popular bank in Thailand, KASIKORNBANK, met the most popular chat app LINE (with 45 million users all over the country), they turned to GREYnJ United, to help them launch LINE BK. LINE BK is social banking on mobile — with all the banking services within a social app. It’s the latest joint innovation venture between Kasikorn Vision Co (a subsidiary of KASIKORNBANK) and LINE Financial Asia (a subsidiary of LINE Corporation). After a competitive pitch, they appointed GREYnJ United Bangkok to help bring this innovative service to market.

“Concentration” is a film about a frustrated guy who’s trying to get his friend to transfer some money he owes. Unfortunately for him, his friend is the modern day definition of a person with ‘digital distraction’. Every time the friend finishes the conversation between them in LINE chat, he gets distracted by other notifications and forgets to make the transfer. The story is packed with pop culture trends and witty twists that are both entertaining to watch, and clearly communicate the superiority of the feature – social banking – it’s all your banking needs within your daily chat app. 


“Seamless transactions with no unnecessary interruptions. After all, in this day and age, we could all do with more convenience and less digital distraction. Unless that distraction comes in a form that’s as entertaining as this online film,” said Asawin Phanichwatana, deputy CCO of GREYnJ UNITED Bangkok.

Watch it here:

Title: “Concentration”
Brand: LINE BK

Client credits:
Tana Pothikamjorn
Oranat Dumrikarnlerd

Agency: GREYnJ United Bangkok

Chairman: Thor Santisiri
Chief Executive Officer: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong
Chief Operating Officer: Thipayachand Hasdin
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Jesse Wong
Senior Copywriter: Thanapol Jiratadaporn
Art Director: Pherapas Jongphatcharanan / Tammaporn Sanguanpak
Tanitsara Wunpanich
Copywriter: Natthinee Ruengves / Touchachapon Wuthikangamjorn /
Jesse Wong
General Manager: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Apinya Ditsamroeng
Asso Strategic Planning Director: Jongkoch Dusittanakarin
Project Management Director: Kanoksak Kanchanachutha
Project Manager: Rawikarn Pitaklohapit
Senior Traffic Coordinator: Juthamas Tantated

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