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MediaVest clinches Meralco account

PHILIPPINES, SEPTEMBER 3, 2010 – Manila Electric Company (Meralco), the Philippines’ largest power distribution company, has appointed MediaVest has been appointed the media agency-of-record following a competitive pitch process. 
 
On the appointment of MediaVest, Lara Sun, Marketing Communications Analyst, of Meralco Philippines, said: “MediaVest was the agency that best understood our business beyond the pitch brief, and we were impressed with the team’s thought processes for media proposals and executions which were comprehensive, logical and insightful.”
 
She added: “As we look toward increasing our presence in new media channels, specifically with online activations, we believe MediaVest would help us to realize the power and reach of new and creative media channels to get our messages across.”
 
On the new account win, Joanna Chan-Mojica, Managing Director of Starcom MediaVest Group Philippines, said: “We are very proud and excited that Meralco has chosen MediaVest as its media agency partner. MediaVest’s innovative offerings that are centered on connections with audiences will extend the client’s reach and through our insights, we would be able to help define and elevate Meralco among the consumers and communities that rely on their services. Moving forward, we are confident that future MediaVest offerings, based on ‘Truth and Design’, will continue to shape and impact Meralco’s profile and marketing activities.”
 

Meralco is the largest electric power distribution company and the largest private sector utility in the Philippines. The company has 4.7 million customers connected to its distribution system and currently holds the power distribution franchise for 22 cities and 89 municipalities in the Philippines, including the Mega Manila region.

 

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