Titipun Tubthong (Taitern), Head of Creative, Brilliant & Million, introduces MAY I? MUSEUM, an interactive online museum exploring the things we want to do but cannot in the real world. Whether the limits come from society, law, nature, culture or what is appropriate in a particular situation, the museum offers more than 60 activities that turn curiosity into experiences visitors can take part in.
Pop every last bubble on a sheet of bubble wrap. Press the STOP button before your stop. Imagine drawing clouds in the sky. Doodle on a dusty car window. And explore all the other things you have wanted to try, press or scrunch.
Each activity brings a familiar urge into a new setting. The itch to reach out and touch is just one doorway into a project that explores the desires, imagination and possibilities we may have carried quietly within us all along.
“We all have things we want to try, but the real world always comes with conditions. I wanted to create a space where those desires could come to life in another way. Somewhere we can ask, ‘May I try?’ and simply go ahead, without waiting for anyone’s permission.” says Titipun Tubthong.
From “May I?” to a space of possibility
“May I?” is a question we ask when we want to do something while remaining mindful of the world and the people around us. The museum puts that question at the heart of the experience, alongside an invitation: “PLEASE TOUCH THE EXHIBITS.” Visitors become more than observers. Every choice and response helps bring the work to life.
For Taitern, digital space offers a chance to rethink the conditions of reality. Actions that might disturb others, affect the environment or be impossible in nature can be reimagined as experiences on a screen. Play comes with an awareness of boundaries, and creativity begins with finding a place for curiosity.
“I believe creativity can open up possibilities, even for a brief moment. If this project makes someone smile, pay attention to their own feelings or look at something ordinary from a new perspective, that is a meaningful change to me.” commented Tubthong.
Through vivid illustrations and a softly coloured gallery setting, the project invites visitors to stay with what is in front of them, notice how they feel and enjoy the effects of small actions, without rushing to turn every moment into an achievement. The collection also welcomes visitors’ ideas, crediting those selected, and keeps asking: what else have we wanted to do but never had a place to try?
Visit the museum today
MAY I? MUSEUM is now open online at may-i-museum.friice.chatgpt.site
Created and curated by Titipun Tubthong (Taitern)
