Citing “deep client relationships, strong growth, great work and successfully embracing digital, plus seamless leadership transition at the top,” industry publication ADWEEK has named TBWA\Tequila the Global Agency of the Year for 2008.
Now on its 10th year, the ADWEEK honor considers a variety of indicators: net growth (both from new business and existing accounts); agency management; creative quality (both in traditional creative and creative innovation, such as new ways to engage consumers); and marketing effectiveness (whether the agency’s campaigns make money for their clients).
The accolade caps a banner year for TBWA, including winning Visa and Pepsi worldwide and bravura creative for coveted clients like adidas, Apple and Sony Playstation. The agency is also one of the fastest-growing networks in the Top Five.
For more on what makes TBWA tick, check out adobo’s interview with CEO Tom Carroll in the Sept.-Oct. 2008 Agency of the Year issue (cover, BBDO).
