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Digital: SG Enable and Far East Hospitality bring on Bray Leino Splash for user experience revamp and digital marketing projects

SINGAPORE — Bray Leino Splash (BLS) Singapore has recently bagged a number of new clients including Far East Hospitality and SG Enable, an agency dedicated to building an inclusive society and enabling persons with disabilities. These account wins come on the heels of the agency’s recent expansion of its Digital Experience team.

For SG Enabled, Bray Leino Splash will be tasked to undertake extensive user experience (UX) research and the design development of SG Enable’s corporate website on a new platform. In addition, SG Enable has also appointed BLS to lead the digital marketing efforts for their programmes related to Employment and Employability for the next twelve (12) months.

Chia Ai Ling, Director of Communications and Community Engagement shares: “The team at Bray Leino Splash put up a strong proposal that showcased their expertise in UX research, web design and e-accessibility. What impressed us most was their adaptability and the insights they shared when we informed them that the revamp of our corporate website needed to take into account SG Enable’s entire digital ecosystem which consists of diverse stakeholders and multiple related websites. As work started, we remain impressed with their professionalism, enthusiasm, and ability to help us think through the decisions we have to make. We’re glad they are part of our project team.”


Far East Hospitality (FEH), an international hospitality owner and operator has also appointed BLS as their Web Development and User Experience agency for the next 2-years. With a mandate to enhance the existing digital experience of their customers, BLS will be looking to utilise their Sitecore expertise to create a best-in-class user experience for FEH customers.

In addition, BLS has also been appointed the Digital and Social Media agency for Far East Organisation (FEO)’s newest luxury development The Cairnhill. The engagement will see the agency take the lead on establishing and maintaining digital brand awareness and lead generation across Singapore and Indonesia.

These new clients come on the back of the agency’s appointment as the website design, development, and implementation lead of new projects for Mitsubishi Electric and Earth Observatory Singapore which are due to launch in the latter part of Q1 2022.

Joshua Lee, Managing Director of Bray Leino Splash Singapore, added: “2021 was a standout year for BLS Singapore. We feel extremely privileged to have the opportunity to work with these new brands in creating experiences that serve their customers’ needs well. We remain bullish about 2022 with a great team in place and will continue to be focused on leveraging our enhanced UX and Digital Experience offerings”.

About Bray Leino Splash:

Bray Leino Splash (BLS), formerly Splash Interactive Group, is a creative and technology digital marketing agency comprising over 120 professionals, dedicated to helping clients acquire, engage, retain, and build meaningful relationships with their customers.

From mega-website revamps to digitally led campaigns and integrated campaign planning, BLS crafts solutions using a good measure of both head and heart. The agency uses data to derive powerful insights about how best to acquire, engage and retain its clients’ customers while leveraging creative and technology to create powerful stories to connect with them.

Based in Singapore, and with offices in Kuala Lumpur, Shanghai, Hong Kong, Ho Chi Minh City, and London, the agency’s professionals are trained in data, UX, visual design, storytelling, and technology, in order to help clients devise strategies and solutions in customer acquisition, engagement, and loyalty.


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