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Digital: Socxo launches Socxly mobile app for marketers’ on-the-go link collection and curation

MUMBAI, INDIA — Socxly, the Smart Linking Tool from cloud-based brand advocacy platform Socxo, has announced the launch of its mobile apps. With this, Socxly mobile apps are now available on Android and iOS.

Positioned as the bridge between content, links, and brands, Socxly will help content marketers, business social media users, and affiliate marketers use their cutting-edge offerings through their smartphones. This step by the company will help marketers use their smart link tool from their mobiles.

The apps are free to use along with any of the plans on the Socxly desktop app. It also includes free forever pricing as well. This initiative will allow users to try the features of the made-in-India app.

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Link collection and curation in today’s world is utilized 24/7, and to make that easy for the users, the app will collect links on the fly, organize them, track their reach, and distribute them on the go. While the desktop application provides a complete user experience, the mobile is a lite version currently, to help users self-serve their link management and tracking.

The Socxly app takes its inspiration from the iconic bridges built over time in the real world, and uses them to showcase the product. Thus, the app features iconic bridges and continues to change over time. The links are the bridges of the Digital Universe and connect users from places shared to the destination: the content. The app starts its journey with the Golden Gate bridge, which also holds an interesting story. Upon its completion in 1937, it was the tallest and longest suspension bridge in the world. The Golden Gate Bridge came to be recognized as a symbol of the power and progress of the United States, and it set a precedent for suspension-bridge design around the world.

Below are some key highlights of the app:

  • Create short links from long URLs on the fly
  • Customize the link characters – The app will allow users to add their custom domain and share content that is on brand and context
  • Customize the link characters – The app will allow users to a customized, contextual back half to the link
  • Add descriptors, hashtags
  • Share links across all social channels – The short links can be shared across all social channels thus making the workflow of the social media executive as easy as it can be
  • View analytics

Sudarsan Rao, co-founder and CEO, Socxo

Commenting on the launch of the applications, Sudarsan Rao, co-founder and CEO of Socxo, said “I am immensely delighted to take our Socxly mobile apps live. With the launch of these apps, we have taken one step forward towards our aim of changing the social media marketing game for marketers and creators. Our web platform has received an overwhelming response, and we are looking forward to the same for our app.”

Anuraj Parameswaran, CTO Socxo

Said Anuraj Parameswaran, CTO of Socxo, “Socxly mobile is part of our product road map to help users and administrators get access to our products on the go. We will be adding more features into the mobile apps as we go along the journey to making links smarter, user friendly, and innovative.”

This launch is a part of the company’s growth spree in the Organic Social Media Marketing space. In the past few months, the company has also partnered with Xoxoday to scale its offering in rewards and redemption experience at a global scale along with launching Socxly, a “smart linking” tool, which redefines the way short links are created and posted and shared across all media.

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