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Digital: Socxo, the ‘Made in India’ brand advocacy platform, launches social marketing tool

BANGALORE, INDIA —Bangalore-based brand advocacy platform Socxo announces the launch of Socxly in India. Socxly is an organic social marketing platform for products and acts as a one-stop tool for content marketers and creators.

Socxly is the next level of short links, which is a need in today’s expanding digital media universe. It aims at being a game-changer tool for content creators and marketers who use “short links” for social posts, to differentiate their content in today’s ever-demanding social media universe.

Besides helping marketers create quick Short Links with “Branded URLs” on its Web and Mobile app, Socxly offers a fully integrated set of features to make the short links ‘smarter’ for social sharing and posting, by allowing marketers to configure the short links as Clickable Social Cards, Insert Call to Action Banners & Pixel Retarget Codes, Embed UTM & URI parameters for any Brand/non-Brand content including File-based links.


This is the first time that a “short link” tool generator has been built with distinctive and well-defined features that have always been a latent need for marketers but never addressed clearly within a single content marketing tool. Posting content using random ‘short links’ and pictures is a routine for most social marketers as part of their organic social marketing. But simply posting short links and pictures without the context of user action on the post, click-based measurement, and attributes is an opportunity lost in social marketing.

The key objective for social posting is to drive awareness, demand, and lead generation by attracting users to view the posts, activating them to engage and click, and taking the users to the intended landing pages for conversion/sales.

Socxly also offers a first-of-its-kind “Organic Social Campaigns” feature, to drive social referral marketing for customer advocacy, employee, or partner referral marketing on social media.

Sudarsan Rao, Socxo Co-Founder and CEO

Socxly, Sudarsan Rao, Co-Founder and CEO, Socxo said, “We realized that content/social marketers were underutilizing the power of social media and were dependent on multiple tools to run their organic content posting on their social pages. Socxly is an attempt to offer a single-point solution to marketers for all their ‘organic social marketing and campaign’ efforts and along with its core tool Socxo, to increase the value of their content marketing by further distributing/amplifying through trusted influencer/brand advocacy.”

Socxo has been in the market since 2018 offering its “Core Brand/Employee Advocacy Platform,” used by leading brands in India, North America, and Europe to drive their content amplification and engagement on social media, through trusted stakeholders and influencers as brand advocates and ambassadors.

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