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Summit Entertainment and Habbo Partner to bring Twilight experience online

Singapore – Summit Entertainment and Habbo, the largest virtual world for teenagers, enters an exclusive, first-time global partnership that extends the Twilight film franchise and brand experience to the online virtual community. The deal gives Habbo the licensing rights to produce virtual furniture and accessories for the Twilight series of films.

In conjunction with the release of The Twilight Saga: New Moon in November, Habbo will launch a New Moon-themed virtual space within Habbo’s 31 communities worldwide. Users will have the opportunity to decorate their personal rooms with virtual goods from the Twilight series of films. 

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 “Habbo’s understanding of the teen online audience means they can build a unique virtual experience for their users and increase the scope and interaction of the brand with our fans.” said Jack Pan, executive vice president of Marketing for Summit Entertainment. “This is the first time Summit has partnered with a virtual world, so we wanted to be sure to work with a company with a proven track record for providing exciting, engaging activities.”

The Habbo virtual environment will provide a unique opportunity for teens to interact and hang out with other fans of the Twilight film series. It will include the creation of movie-branded rooms, new movie-related virtual items, activities and polls.

“Habbo is an established promotional platform for entertainment properties. We are extending Twilight’s brand presence online and creating innovative interactions between the biggest, most successful movie franchise for teens and its primary audience,” said Ken Lim, Country Manager, Sulake Singapore. “The campaigns within Habbo will allow us to link fans of the Twilight film series to their favorite movie series in a multitude of meaningful ways.”

There are currently Habbo communities in 31 countries on six continents. To date, over 142 million Habbo characters have been created and more than 13 million unique users worldwide visit Habbo each month. (source: Quantcast). More than 90 percent of Habbo users are 13-18 years old and the gender split is roughly equal (56 percent boys; 44 percent girls). Habbo users spend an average of 43 minutes on the site per visit.

 

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