MANILA, PHILIPPINES – Unilever Beauty and Personal Care announced its new Positive Beauty vision and strategy which sets out several progressive commitments and actions for its beauty and personal care brands, including its portfolio in the Philippines. Dove, Cream Silk, Lifebuoy, Closeup, Love Beauty & Planet, and the rest of its brands will champion a new era of beauty that is equitable and inclusive, as well as sustainable for the planet.
As one of the top advertisers in the country, Unilever recognizes how its brands can do their part in shifting beauty standards to combat discrimination and champion inclusion not just in their communications, but also across all efforts.
In line with this and the company’s commitment to champion beauty inclusivity, Unilever launched its very own online portal www.BeautyHub.ph, a content hub celebrating a progressive, inclusive and tolerant world, representing all types of shapes, sizes, orientations, ages, religions and more.
Your Everyday Beauty Expert
BeautyHub.PH, the newest online magazine helps debunk beauty stereotypes by espousing equal representation of all kinds of beauty and encouraging all women to be their own kind of beautiful. It aims to lead women towards self-care and self-love through empathetic and informative content that offers accessible ways of taking care of themselves.
BeautyHub.PH was created to arm every Filipina with practical tips on beauty, wellness and life. The online magazine shares advice on hair, body, and skincare in a manner that allows every woman to celebrate and love their own brand of beauty.
The website encourages self-care through several sections which feature easy-to-follow how-to guides and listicles on different beauty concerns. And it compiles easy-to-consume, readable content that’s both uplifting and relatable such as women sharing their positive body image stories.
It also suggests products that will make it easier for Filipinas to look good and feel great about themselves. BeautyHub.PH’s skin section houses useful articles with topics like finding the face moisturizer you need to update your skincare routine.
BeautyHub.PH also features inspiring stories of celebrities like Pia Wurtzbach, Heart Evangelista, and Kathryn Bernardo, who all bravely shared how they overcame obstacles and insecurities to love themselves and be their own beautiful,
Your everyday beauty expert, www.BeautyHub.PH helps you be your own beautiful by celebrating unique experiences through features and content that’s helpful, authentic and positive.
There’s something for men, too. Manifesto.PH provides tips on good grooming and how men can take better care of their skin, hair, and overall health. It’s ok for men to pamper themselves with self-care and some me-time, after all.