SYDNEY, AUSTRALIA – Independent full service agency Enigma has been tapped by leading fintech innovator Humm Group as its newest agency partner.
The collaboration marks a significant step for Humm Group as it continues to scale its portfolio of progressive lending solutions with tools designed to empower consumers with the flexibility to access what they need today and pay on their terms tomorrow. Enigma will be at the helm of strategy, media, and creative for the brand, offering a seamlessly integrated approach to fuel Humm’s next phase of growth.
“We were impressed by Enigma’s strategic thinking, media firepower and fully integrated creative offering,” said Chiara Bianciardi, General Manager Cards and Marketing, Consumer Australia at Humm Group. “They demonstrated a clear understanding of our customers, our ambitions, and how to help us grow as we ramp up and roll out new products.”
Enigma Chief Media Officer, Justin Ladmore said: “Humm Group is an ambitious, fast-moving brand in one of the most competitive and dynamic categories in the country. We are so excited to work with Chiara and her team to help supercharge their next phase of growth.”
Humm Group joins a growing list of Enigma clients spanning finance, property, tourism, government, FMCG, and retail, further cementing Enigma’s position as one of Australia’s leading independent full-service agencies. The appointment is effective immediately.
