ASIA-PACIFIC – INDONESIA, OCTOBER 5, 2012 – XM Gravity has been named digital agency of record for Nestle Indonesia and HokaHokaBento, one of Indonesia’s largest Japanese restaurant chains.
HokaHokaBento has delegated the digital part of its brand management to XM Gravity, which beat out six other agencies in a pitch. XM will be handling the brand’s social media presence – which until now is managed in-house – as well as a website overhaul, and the creation of a mobile site and apps.
XM Gravity secured the Nestle account in September, after a competitive three-way pitch. XM Gravity will help develop and implement Nestle’s digital marketing strategy – focusing on the company’s nutrition business.
Nestle marketing head Lalita Mardjuni says XM Gravity has shown the capabilities in understanding consumer needs, ensuring the brand’s business needs.
