MANILA – January 21, 2014 – Turner International Asia Pacific has announced the key appointment of Julie Alfaro-Santiago to grow its business in the Philippines. Based in Manila, she joins as Director, Distribution and Client Solutions, and is tasked with leading and implementing Turner’s growth strategy in this important territory.
“This excellent addition to our team makes a big statement about the commitment to Turner’s in-market presence,” said Robi Stanton, Turner’s Vice President of Sales and Marketing, Southeast Asia Pacific, in a press release. “Capitalizing on Julie’s 20 years of experience in the Philippine market, she will help us develop our existing business there and provide on-the-ground responsiveness – as well as target new, untapped opportunities for growth.”
Turner’s expanded presence in the Philippines brings Turner geographically much closer to its key local affiliates, advertisers and partners than before. This newly-created role is another example of the company’s plans to decentralize management in Southeast Asia Pacific providing greater local empowerment. Alfaro-Santiago will be leading the charge in the Philippines – forging new partnerships and creating revenues beyond Turner’s core business.
Alfaro-Santiago joins Turner International after 13 years with ABS-CBN, the Philippines’ largest media and entertainment conglomerate. Her most recent role there was Sales Head of Cable Channels and Print Media Group and oversaw properties for the Narrowcast platform, working on integrated digital, social and web campaigns. Prior to that, she worked in advertising for the Publicis Groupe and its subsidiary, VivaKi. Alfaro-Santiago is a graduate of Communication Research from the University of the Philippines.
