As economic news continues to cast a pall over our marketplace, adobo invites you to raise your wine glasses, coffee mugs, juice boxes, and beer bottles to the wonder that is market effectiveness – and to Asian agencies whose collective genius has been kicking rear ends with their ROI this side of the ocean.
Last week’s Asian Marketing Effectiveness Awards saw Leo Burnett Sydney take Platinum for WWF’s grand-slamming ‘Earth Hour’ campaign. JWT received three Golds: for JWT India’s Times of India ‘Lead India’ campaign, JWT Japan’s interactive ‘Schick 3D Beard Simulator’ (pictured) and JWT Vietnam’s sales promotion for Knorr. Also ringing the cash registers are TBWA-ISC Malaysia’s ‘Malaysia: Truly Asia’ campaign, Proximity Live for ‘Fendi off the wall,’ OgilvyAction for BAT Japan’s ‘Kool Boost: revolutionise the ritual,’ and Ogilvy & Mather for Cadbury India.
Meanwhile, UK’s prestigious Institute of Practitioners in Advertising (IPA) Effectiveness Awards has shortlisted work from two Asian shops: O&M Beijing’s ‘Moto-Tribe,’ which made over Motorola’s market share along with its image, and O&M Vietnam’s helmet awareness campaign, which sped up national legislation for helmet-wearing and saved approximately 38 lives per day since. Head to www.ipaeffectivenessawards.co.uk to see more.
Link to Asian Marketing Effectiveness Awards 2008 Winners List
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"Schick’s 3D Beard Simulator"
J. Walter Thompson, Japan
Client: Schick Japan
< height="300" border="0" width="212" src=" moto. " alt="" />
Campaign: Marketing Motorola in China
Brand: Motorola
Client: Motorola (China) Electronics 

Agencies: Ogilvy & Mather Advertising Beijing 

Authors: Tim Broadbent, Ogilvy & Mather Advertising Beijing Edward Bell, Ogilvy & Mather Advertising Beijing Anthony Wong, Ogilvy & Mather Advertising Beijing Weifan Zhang, Ogilvy & Mather Advertising Beijing Zheng Li, Ogilvy & Mather Advertising Beijing
http://www.ipaeffectivenessawards.co.uk/2008-Short-List/Marketing-Motorola-in-China
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Campaign: Marketing Motorola in China

Brand: Motorola

Client: Motorola (China) Electronics 

Agencies: Ogilvy & Mather Advertising Beijing 

Authors: Tim Broadbent, Ogilvy & Mather Advertising Beijing Edward Bell, Ogilvy & Mather Advertising Beijing Anthony Wong, Ogilvy & Mather Advertising Beijing Weifan Zhang, Ogilvy & Mather Advertising Beijing Zheng Li, Ogilvy & Mather Advertising Beijing
http://www.ipaeffectivenessawards.co.uk/2008-Short-List/Winning-Vietnams-helmet-war–0
