MANILA – Touted as ‘the learning event of the year’, Synergy Market Research + Strategic Consultancy will again hold its flagship conference, “Consumer Insighting & Storytelling Conference” this time with the theme “The Next Frontier” scheduled on August 28-29 at The Marquis Events Place, Bonifacio Global City, Taguig.
The next frontier will have trends and innovation to play a pivotal role – those that have consumer insighting, dovetailed with great storytelling in brand or data in the context of customer experience management – are hoped to help companies ’stay in the game’ to meet increasing, fast-changing consumer expectations.
Here are some things to look forward to in this conference:
- Discover the power of consumer insighting – an enabler to understand relevant trends and innovation ideas.
Understanding changes in consumer behavior and how to seize the subsequent innovation opportunities are the key things that keynote speaker, Mr. Henry Mason, will deliver. Being the Managing Director of TrendWatching and author of the book “Trend-driven Innovation”, his trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.
- Learn from new insights culled from the latest or new research done by experts.
The much-awaited Philippines focus (benchmarked vs. Asian and other markets) from PwC’s Global Consumer Insights Survey 2019 will be shared by Mr. Benjamin Azada, Consulting Managing Principal of PwC. This research gathered sentiments from more than 21,000 online consumers in 27 territories. Listen to the need to become laser-focused on customer experience with a crucial metric to navigate the customer world these days. The Dean of FEU’s Institute of Education, Prof. Harold Culala will share his enlightening and exciting research on the Gen Z and Alpha Gen. The need to understand these generations is now. According to Prof. Culala: “If you don’t understand how they think, they will be your future competitors.”
- Brand and data storytelling: emerge ideas on how to stay agile or disrupt markets.
From disruptive stories to digital transformation to delivering highly-improved customer experience or continuously transforming the company to stay agile, the conference will showcase company/brand stories, data stories that emerged from insights of leaders and experts such as Ms. Pinky Yee, CEO of Domino’s Philippines; Venus Navalta, CEO of IPG Mediabrands; Mr. Raldrin Santos, Marketing Intelligence Head of Meralco; Mr. Arvind Upadhyay, P&G Singapore’s Analytics & Insights Head + Commercial and Brand Leader; Mr. Clement Tsang, IPG Asia Pacific’s Head of Consulting.
Omni-channel customer management experience will be explored by Mr. Albet Buddahim, co-founder of Katapult with esteemed panelists such as Ms. Margot Torres, Managing Director of McDonald’s Philippines, Ms. Joan Peñaflorida, CEO of Yondu and a surprise member coming soon! Bring your ‘parallel-thinking’ hat to apply the lessons and new directions from these rich stories to your own industry/company!
- Mine content and data to change the current paradigm: Discover new evolved quantitative or qualitative methods.
Experts share their experiences, methods of thinking and case studies. The conference will delve into fields such as semiotics, culture, and brands with Dr. Martina Olbertova, Founder & CEO of Meaning.Global; neuropsychology/neuro-psych concepts applied in customer experience management, with Ms. Melinda Tan, a Licensed Psychologist trained in clinical application of neuropsychological theory; quantitative modeling that powers up consumer insighting to drive business growth/ROI, with Albany Woo, Chief Data & Analytics Officer of Initiative – Asia Pacific. You don’t want to miss these!
- Unlock creative approaches and ideas to trailblaze in this ever-changing and exciting environment.
The human-centered approach – ie., listening and asking consumers every step-of-the-way – and how this impacts innovative ideas will be emphasized by our design thinking expert Mr. Miguel Arañaz, Innovation & Design Strategist, alumnus of D. School, Stanford University.
Focus on women and content creation (a gold mine waiting to get amplified soon?) will be explored and delivered by Ms. Jane Basas, President & CEO of Cignal TV, Inc. and President of The 5 Network, Inc.
Senate’s Chairman for Economic Affairs, Sen. Sherwin “Win” Gatchalian will open Day 2 with his keynote: How well is the Philippines poised to be the knowledge hub for Asia and what will it take to be one? We will soon find out!
It will be a full, enriching and meaningful 2-day conference. Ms. Germaine Reyes, CEO & President of Synergy Market Research + Strategic Consultancy promises that delegates will appreciate that: “Never before has consumer insighting been more compelling (and exciting) as it is now given the current landscape and situation…to meet increasing, fast-changing consumer expectations.”
“We are committed to deliver and curate learning events to showcase the power and importance of consumer insighting, market research and compelling values of brand and data storytelling to compete better, more effectively and handle higher consumer expectations,” she further emphasized.
Visit and register for the conference at: https://www.consumerinsightingconference.com/ . This conference is a must for brand and marketing professionals, decision-makers; entrepreneurs, start-up companies; C-level executives; content and digital managers; advertising and research practitioners, strategists and planners, thought leaders or those who want to stay ahead.
Official sponsors include IPG Mediabrands, DOOH, ANC, ABS-CBN, Marquis Events Place, Enderun Extension; Media Partners: The Philippine Star, BusinessWorld, Rappler, adobo magazine; Event partners: Team Executive Decisions, PurplePen Creatives, Hotel Sales & Marketing Association International, UP School of Economics Alumni Association, BMAP, IMMAP, AFFI, Seda Hotels, Kristine.
This conference is the only learning event that has the intersection of consumer insighting and storytelling – two imperative skills that require constant honing and learning. Organized by one of the most preferred companies for strategic research, consulting, and marketing solutions that has worked with top companies in the Philippines and in other countries. Synergy Market Research + Strategic Consultancy has been in the industry for almost 20 years.