ASIA-PACIFIC, AUGUST 6, 2010 – Grey Group’s brand activation arm in China, G2 Star Echo, has scored a series of new business wins with new clients Li Ning, Petronas and Geox, as well as long-term client Amway.
G2 Star Echo’s specialised premiums division, G2 Aviavision, has been tasked by leading sports brand enterprise Li Ning to design and produce an exclusive t pack for its new store opening in Beijing.
G2 Star Echo has also snapped up assignments for Malaysian integrated oil and gas corporation Petronas following a tender. The agency handled the launch conference for the Urania range of heavy duty lubricants for diesel engines, and will continue with the subsequent launch exhibition which will be held in 10 cities across China.
In another tender, the agency has been selected by Italian shoe and apparel brand Geox to manage its launch events in seven Chinese cities till the end of the year.
Li Ming, Managing Director of G2 Star Echo, said: “We are pleased with our continued new business success particularly in the recent months. There is a growing demand for experienced brand activation specialists in the market and we are honored to be appointed to work alongside international brand names like Li Ning, Petronas and Geox.”
Further, G2 Star Echo has been appointed by longstanding client Amway to plan the new product launch conferences for its air purifier brand Atmosphere.
G2 Star Echo, which has an offering including events, roadshows, channel marketing, premiums, design and production, has branches in Shanghai, Beijing, Guangzhou and Nanjing in China, as well as Dubai in the United Arab Emirates. The agency’s execution network in China covers over 300 cities.
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