ASIA-PACIFIC – SINGAPORE, JANUARY 19, 2012: Getty Images, distributor of images and digital content, launched its annual Mishmash music video remix competition, a contest for video creatives to produce short videos using Getty Images’ content.
Renowned for both its leading collections of still imagery and first-class media content, Getty Images has more than 825,000 commercial quality, creative and editorial video clips, as well as an extensive music catalogue, which contains a growing collection of over 140,000 pre-cleared original music tracks by some of the world’s best independent artists.
There are three categories for the contest: short story, music video or video art, constructing a video of between one and three minutes long. Entrants will upload their videos on the website and will be critiqued by
Participants have access to content from across the entire Getty Images collection, such as Universal Studios, Warner Brothers Film and Barcroft Media, as well as iStockFootage and Archive Films. Once completed, all videos will be uploaded to the Mishmash website for creatives from around the world to view and rate the videos, ahead of the jury’s deliberations.
Open until February 29, Mishmash is accepting entries from anywhere in the world with the contest being run in Asia-Pacific, EMEA (Europe, Middle East and Africa) and in the United States. A global grand prix prize of US$5000 will be awarded, as well as a first place prize package in each of the regions which includes US$2000. In addition, there will also be an Apple voucher to the value of USD$1,000 awarded to the best entry in South-East Asia. The public will also have a chance to have their say, with a cash prize being awarded to the entrant who picks up the most public votes through the Mishmash website.
Submitted works will be evaluated and critiqued by Asia’s leading music and film production professionals such as Ben Moss, head of Broadcast HK, Hogarth Worldwide Limited, Jasper Donat, President, Music Matters and CEO, Branded Asia, andEd Bean, CEO, Siren Films.
“We are thrilled to announce that Mishmash is back for its third year and are looking forward to seeing how creatives from all over the world use Getty Images’ content, to produce such fresh and innovative work,” says Andrew Saunders, Senior Vice President, Creative Content, Getty Images. “This year’s Mishmash competition will once again enable some of the worlds up and coming creative talent to showcase their talent and also demonstrate why the evolution of online video and multimedia is still a growing and highly engaging communication platform.”
Judging and public voting will start on March. Winners will be selected from the three participating regions as well as a global grand prix winner and announced on March 19.
For more information on the Mishmash competition, the judging panel or competition criteria, visit: www.gettyimages.com/mishmash
