The Asia Pacific Advertising & Marketing Effectiveness Awards, the region’s premier marketing effectiveness award show, has recognized
work from BBDO Guerrero / Proximity Philippines as amongst the most effective communication campaigns of the past year.
The Agency’s work for Bayan Telecommunications was singled out for a Gold Award for Most Effective Use of Interactive Marketing, while their
work for Pepsi was presented with a Silver Award for Most Effective Use of Product Design & Packaging at the award ceremony in Shanghai last
March 25th.
The wins make the country’s most highly awarded creative agency also the most recognized in the country for delivering superior return on
marketing investment.
“The Advertising & Marketing Effectiveness Gold Award for Bayan is the first for The Philippines. This win clearly proves that there is a
demonstrable link between creative excellence in communication and return on marketing investment as the campaign has been consistently
recognized at both creative award shows and now at the leading effectiveness award show in the region,” stated BBDO Guerrero /
Proximity Philippines’ Chief Executive, Paul Roebuck.
Both of the agency’s campaigns recognized at the Awards ceremony integrated digital communication elements tightly into the marketing mix.
“The recognition received for both Pepsi and Bayan show that Digital marketing has come of age in The Philippines,” commented David
Guerrero, chairman & chief creative officer of BBDO Guerrero / Proximity Philippines, “and it validates our strategy of building teams with a strong mix of traditional and digital marketing skills working closely together to answer our Client’s marketing challenges. We share these awards equally with our Clients and fellow Agencies who we worked with to maximize the power of the creative idea. In particular, the huge success of the Bayan campaign would not have been possible without the partnership and belief of our Clients at Bayan and the committed, tireless
work of their PR Agency partner, Geiser Maclang.”
Aside from BBDO Guerrero/Proximity Philippines, the only other Philippine winner was Starcom Mediavest Group for its Skelan campaign.
This year’s Asian Marketing Effectiveness Awards were judged by the region’s leading marketing and agency heads; chaired by Bob O’Leary,
managing director of Global Advertising at Citi. The judging panel included heads of marketing for Kraft, Nokia, P&G, Volkswagen, Shangri-
La Hotels, Anheuser Busch InBev, SAB Miller Asia and Visa.
