JAKARTA, INDONESIA — Publicis Groupe has announced several senior hires across its creative and digital agencies to support their growth and accelerate their impact. Mudit Trivedi joins as Managing Director, Publicis Communications, from VMLY&R Jakarta to continue to accelerate Publicis Groupe’s ‘Power of One’ offering as clients increasingly embark on their digital transformation. Also joining the senior leadership team is Rohit Mallela, who will lead Digitas Indonesia and serve as the Digital Acceleration Lead across Groupe agencies.
Sony Nichani, CEO of Publicis Groupe said the past year has been focused on consolidation and rejuvenating client relationships: “As we look at digital maturity across our clients and their own ambition, it’s important for us to ensure that we also build the right capabilities, which will help partner their ambitions and help with integration. In Mudit and Rohit, we believe we have found the right mix of relevant Indonesian experience combined with their ability to lead global and regional accounts.”
Trivedi said: “In this connected age, it is not only important but the only way forward to drive integration between different disciplines and capabilities. Through the Power of One, Publicis Groupe has been driving this change from the front. I am really excited to be part of this journey and look forward to creating transformative solutions for our clients.”
Also joining the creative team are Oliver (‘Obey’) Sarmiento and David Price as Senior Creative Directors. Sarmiento joins the team from VMLY&R Jakarta where he spent the last 3 years after a successful stint at Leo Burnett Manila. Price joins from Taiwan and has spent over 15 years in Asia across markets and agencies leading creative.
Ravi Shanker, Executive Creative Director at Publicis Groupe Indonesia, said: “Our continued effort to elevate our creative product across touchpoints has been yielding results. We were just awarded Creative Agency of the Year at the SMARTIES Indonesia Awards – a true testament of the creative momentum being built. Obey and David join us to accelerate this momentum by doing brave and breakthrough work.”
Trivedi, Mallela, Sarmiento, and Price are all based in Jakarta.