MANILA, PHILIPPINES — One of the biggest highlights from last year’s CreativeFest was the inaugural creative competition: Creative Guild x Google Jam for Good. Tons of creatives from agencies all across the Philippines shared their best ideas with one lucky pair who represented the country at Cannes Young Lions. Now with the return of CreativeFest, the festival is proud to announce that the young creative competition is also having a comeback.
Spearheaded by 4As (Association of Accredited Advertising Agencies) and Google Creative Works, the online competition is a sterling opportunity for young creatives to use their creativity and talents for a greater good. It’s open to all 29 and under advertising peeps from any 4As member-agencies. So whether you’re a creative, a junior strat planner, an account manager or social media manager, or even a data analyst, if you want to create, collaborate and do good from a distance, then this is the competition for you.
Here’s how it works:
Teams will be asked to come up with a concept board for a digital-led integrated campaign that maximizes at least one of Google’s platforms, and amplified by other traditional media. Each team will then have 24 hours to create and submit their concept board as a Google Jam Board link and PDF format. Full mechanics here.
The top 15 teams chosen from the competition will get to participate in the exclusive Google Young Creatives Incubation Program, where they’ll learn even more about how creativity coupled with technology can create real solutions that make the world better. And from the 15 program graduates, the winning pair will represent the Philippines in the 2022 Cannes Young Lions.
“The possibilities are endless when we harness the power of creativity and technology together. Last year, our Google Jam for Good competition saw the creation of Hospital Bedspace Locator. An award-winning COVID-19 response idea that utilized Google Maps to collate data from hospitals and help patients find medical centers with available bedspaces. I can’t wait to see what creative, innovative, and brilliant ideas will spring forth this time around in Google Jam for Good 2,” says Peach Natividad, Creative Lead at Google Philippines.
There’s no limit on the number of competing teams per agency, you can even do it with a friend from another 4As agency, just register here. Briefing will be on November 4, 2021.
Jam For Good 2 celebrates work that protects equality and respects humanity, and banners creativity that is inclusive as it is diverse. CreativeFest is presented by 4As Philippines. For free, for all, and for the benefit of Silid-Aralan.
adobo Magazine is an official media partner of this event.