The 2019 One Show Greater China Awards Ceremony was held on November 16th at the Shanghai SKY BANQUET. After a two-day rigorous judging from the world’s top creative judges, 14 gold, 22 silver, 33 bronze and 5 special awards were awarded in 12 categories.
In the end, the work from SG/Shanghai for China UnionPay, “The Last Transfer of Tang Empire” won the Best of Show.
Since 2018, One Show has set up a CMO jury composed of senior executives from various industry brands, reviewing the most market-worthy works of the year from a marketing perspective and awarding the CMO Award.
This year, 10 CMO Award juries from the Internet, apparel, FMCG, finance, beauty care and other fields were nominated to the 2019 One Show Greater China Awards. On November 16th, they choose only one work based on 20 outstanding works selected by the One Show Creative Jurys to be the CMO Awards winner.
In the end, the work from ADK TAIWAN for 7-ELEVEN Taiwan, “The Force of Love,” won this year’s CMO Award.
The One Show Greater China Special Awards also include the Most Innovative Award – Red Pencil, the Most Environmentally Awareness Award – Green Pencil. These two special awards are vacant this year.
Under the strict review and control of the One Show international juries, all the winning works are not only the best advertising ideas in Greater China, but also the creative works that are fully in line with international standards and the most industry-inspired.
The One Show Greater China Awards Ceremony not only awards the highest honor of the Golden Pencil to each winner, but also displays these creative works on-site. One Show Creative Week of this year was broadcast live through the iQiyi and Netease News Live photos of the whole process, using the power of One Show to spread the power of creativity to more people, inspiring the industry to think about creativity and innovation.
2019 One Show Creative Week Shanghai
In addition to the One Show Greater China Awards Ceremony, November 9–16, One Show Creative Week Shanghai also includes a two-day International Creative Summit, One Show China Youth Creative Workshop, Youth Awards Ceremony, Award-winning works Screening, Education Forums, and a series of satellite activities, such as creative agency tour, Portfolio Review, and After party, brought a creative feast to all the audiences.
As the highlight moment in the creative week, One Show Greater China Awards ceremony this year brought you a novel experience that has never been seen before. The awards ceremony was planned as an immersive rock concert theme, bringing more passion and confidence to the Greater China Industry, and deliver this message: Every Creative is a Rock Star. Not only people witnessed the birth of the most creative work of one year, it’s also a great opportunity to network with the world’s greatest creative people.