Events: The World Media Awards Reveals This Year’s Set of Finalists from a Record-Breaking Number of Total Entries

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The World Media Group* has announced the shortlist for the 2020 World Media Awards (WMAs), which showcase the world’s best content-driven, cross-border advertising campaigns. This was a record year for the WMAs with entries up by 50 percent. The awards attracted strong international interest from Australia, Chile, France, Germany, Hong Kong, Singapore, the UK and the USA amongst other countries, spanning APAC, EMEA and the Americas. The ceremony, which was previously planned for Thursday 30th April has been moved to Thursday 10th September as a result of the current global situation with COVID-19.

Johan Jervoe, CMO at UBS was announced as the winner of the WMAs Content Leadership & Innovation Award today. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Jervoe will receive his special award at this year’s WMAs celebration.

The shortlist includes a wide variety of renowned international brands including Audi, Bayer, Canon, Formula One, Levi’s, PlayStation, Prada, Shell, BNP Paribas, Samsung and Sonos.

The entries were shortlisted by an international team of over 30 heavyweight jurors from leading advertisers, agencies and publishers, reflecting the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. The jury is Co-Chaired by Josh Krichefski, CEO, EMEA at Mediacom. The full list of judges can be seen here.

Says Krichefski, “We had a stellar line-up of contenders for the Content Leadership & Innovation Award this year and choosing a winner was incredibly tough. All nominees have demonstrated brand bravery, creativity and innovation in pushing the boundaries of content marketing to achieve outstanding results. In the end, Johan Jervoe edged out the competition with hisbold approach to developing the UBS brand identity and strategy, backed up by his commitmentto driving industry best practice around viewability measurement and audience targeting.”

Alex Delamain, President of the World Media Group and SVP, Head of Sales, EMEA, at The Economist, adds: “As the World Media Awards celebrates its fifth year, we have been delighted to see a substantial increase in high quality entries from all over the world. Supporting authentic storytelling through journalistic and commercial content is at the heart of what the World Media Group does so I’m pleased to see such adiverse range of campaigns from almost 40 international brands on the shortlist, demonstrating the valuable role content marketing plays in bringing stories to life.”

Awards Reception: The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London, which will now take place on Thursday 10th September. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous years’ Grand Prix winners, London & Partners, Tata Motors, Shell and Fox as the ‘best of the best’.

Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at €650K+ which will run across leading international media brands: The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, Forbes, Fortune, National Geographic, The New York Times, Reuters, Time, The Wall Street Journal and The Washington Post, all members of the World Media Group.

The 2020 shortlist is as follows:

Automotive

Brand / CampaignEntered by
Audi – Electric EarthNational Geographic Partners
Bentley – An Extraordinary Journey To The FuturePHD Global Business
Porsche Taycan – The Electric DialoguePHD Global
Renault LATAM – Competition Is In Your DNAHavas Media Argentina
Volkswagen – For The Many, Not The Few – The ID.3PHD Global Business

 

Brand / Media Partnership

Brand/ CampaignEntered by
DBLTAP & Alita: Battle AngelMinute Media
Astana International Financial Centre – My KazakhstanAstana International Financial Centre
Corteva Agriscience – Follow The FoodBBC StoryWorks
DXC Technology – The Winning EdgeThe Economist Group
Renaissance – Discover This WaySpark Foundry
Samsung – TV Is Making History AgainStarcom
Sheraton – Global Experience, Local ConnectionsSpark Foundry

 

Corporate Influencer

Brand/ CampaignEntered by
Bayer – Can We Live Better?Mediacom
Corteva Agriscience – Follow The FoodBBC StoryWorks
Shell – The Great Travel HackMediacom
Tech Mahindra – In The FutureThe Trust |The Wall Street Journal | Barron’s Group
VistaJet – Secrets Of The CEOThe Wall Street Journal | Barron’s Group

 

Financial Services

Brand/ CampaignEntered by
Astana International Financial Centre – My KazakhstanAstana International Financial Centre
BNP Paribas – The Challenge Of Sustainable FinanceMapp Media
UBS – Are You Investing In What Matters To You?Spark Foundry
UBS – Why Doing Good Can Be Good For Your PortfolioWP BrandStudio, The Washington Post

Lifestyle, Luxury & Fashion

Brand/ CampaignEntered by
Audemars Piguet – Art SeriesT Brand Studio, The New York Times
Essity Viva La Vulva
Zenith
Levi’s – What Does Performance Mean To You?OMD EMEA
Prada EcoNyl – What We CarryNational Geographic Partners
Zenith Watches – Zenith El Primero – A Forgotten TreasureKR Wavemaker

 

Media & Entertainment

Brand/ CampaignEntered by
Electronic Arts – FIFA20 ‘Play Wrong’m/SIX
Formula 1 – Bolder And Braver Wins The RaceWavemaker Global
PlayStation Store – PlayStation: Black Friday EMEAMediaCom
Walls – Unilever – Talking Ice Cream 2019Mindshare WW

 

Technology & Telecoms

Brand/ CampaignEntered by
Canon – Rugby World Cup 2019PHD International
HP – Go For GrowthPHD Global
Samsung – Powering Urban NomadsStarcom
Samsung – TV Is Making History AgainStarcom
Sonos – Brilliant Sound At Intersections Of Culture And CoolVizeum & 360i, Dentsu Group
Tech Mahindra – In The FutureThe Trust |The Wall Street Journal | Barron’s Group
Teradata – From Data To AnswersForbes

 

Travel & Tourism

Brand/ CampaignEntered by
Emirates – Captains Of AfricaBBC StoryWorks
Narok County Government – Moments Of WonderReuters Plus
South African Tourism – Where Great Minds MeetCNBC Catalyst
Tourism Australia – From Country To CompanyUM Australia
Tourism New Zealand – Welcome To New ZealandNational Geographic Partners
VistaJet – Secrets Of The CEOThe Wall Street Journal | Barron’s Group

Details of the shortlisted entries can be found here.

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