NEW YORK, June 10, 2020 — Winners for The One Show 2020, this year’s largest global awards program for advertising and design, will be revealed through special online “The One Show For All” announcements on June 17-18, according to The One Club for Creativity.
A custom-built The One Show 2020 Winners’ Showcase will go live on The One Club website at 12:00 pm EDT on June 17, unveiling all recipients of this year’s Gold, Silver and Bronze Pencils. Winners will be showcased on the platform by discipline, allowing visitors to view work case studies and credits, and also search for winners by individuals, agency, brand, discipline and region.
More than 100 of the winning entries in The One Show Winners’ Showcase will be accompanied with brief jury shoutout videos, where a cross section of judges for this year’s show congratulate the team behind the work and explain why they thought it was worthy of a Pencil.
Also new this year will be The One Show Digital Pencils, available to every member of a creative team identified in credits for winning work. Developed by R/GA New York, the personalized Digital Pencils will be rendered in advance and downloadable in three sizes for immediate sharing on social media. Physical Pencils will also be sent to winners as usual in the coming weeks.
On June 18 at 12:00 pm EDT, The One Show’s prestigious special awards for 2020 will be announced in a pre-recorded streaming video featuring special guest presenters on The One Club social channels and website; details to be announced shortly.
Special awards include The One Show 2020 Best of Show, all Best of Discipline winners, Green Pencil, Penta Pencil, Sustainable Development Pencil and Cultural Driver Pencil. They also include naming of Agency of the Year, Independent Agency of the Year, In-House Agency of the Year, Network of the Year, Creative Holding Company of the Year, Production Company of the Year and Client of the Year.
“We’re highly sensitive to the state of the world, there’s no question the combined impact of the pandemic, economic slowdown and racial injustice makes this a difficult time,” said Kevin Swanepoel, CEO, The One Club. “As a nonprofit organization, it’s our mission to support the global creative community, and we believe elevating and recognizing the best work in the world is a way to inspire creatives and bring some good news to the industry right now.”
“The One Show For All” theme reflects the organization’s quest to rally unity within the creative community as it deals with work furloughs and larger societal issues.
“It’s clearly not a time for celebration as usual, but recognizing amazing work is a shared positive experience,” said Swanepoel. “As the industry’s largest global program for celebrating creativity this year, The One Show 2020 can serve as the platform and driver for bringing the industry together.”
Of note is the strength of this year’s winning non-profit and corporate social responsibility entries, which demonstrate the best face of advertising: great work doesn’t just sell products, it’s also able to address important issues and change perceptions, behaviors and lives for the better.
In early March, The One Club announced the switch from in-person to online judging for The One Show 2020 and ADC 99th Annual Awards. The change allowed jury members from around the world to continue to review entries in safe environments, and enabled both awards shows to maintain global integrity and quality to the judging process.
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while ADC Annual Awards juries maintain their historic concentration as the champion for craft, design and innovation.
In-person judging, Creative Week and The One Show, ADC Annual Awards and Young Ones Student Awards ceremonies in New York will resume in 2021.
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York every May, and is the preeminent festival celebrating the intersection of advertising and the arts.