Business Mirror, one of the country’s major dailies relaunched yesterday its website that has more interactive features. The Business Mirror’s new website is now on social media sites Facebook and Multiply, with newsfeed via Twitter and mobile phone.
At the Business Mirror’s 4th anniversary celebration last week, publisher Anton Cabangon proudly announced the anticipated debut of BM Plus, its eNewspaper.
“This is in response to the profound shift in 24/7 news,” Cabangon says of project.
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(L-R) Business Mirror publisher Anton Cabangon and VP for Corporate Affairs Ricky Alegre
Created by Micropinnacle Technology Corporation (MTC), the eNewspaper is a click-able online version that shifts and turns pages just like a regular paper. It has zoom in, zoom out functions, as well as thumbnail options, and click boxes for page numbers.
“With everything fast-paced, people (have) less time to sit down and read a newspaper,” says MTC’s Dominic Bautista.
BM Plus has search functions by key words, and with multi-function scan modes, the eNewspaper allows the reader to blowup and isolate choice articles.
Another standout feature is the Speaker mode. By clicking on the speaker icon for the article, the eNewspaper translates text into voice-audio. BM Plus has voice clips and videos, and play portions for sports, weather and news.
Soon to hit the digital marketplace, BM Plus will be on subscription basis. Depending on subscription type, subscribers can store up five issues of the eNewspaper. For non-subscribers, special pre-paid cards for BM Plus will be available in newsstands and convenience stores.
