LONDON, UK – Chris Beresford-Hill, Worldwide Chief Creative Officer of BBDO has been named as Jury President of the LIA 2025 Integration and Direct Jury. In his role as Jury President, he will lead the jury in setting the standard of awarding the most outstanding, creative and breakthrough work.
Chris Beresford-Hill is a well-known and highly respected creative professional. He has helped his agencies become One Show, Cannes, ADC, D&AD and Global Effies’ Network of the Year, as well as ADWEEK Network of the Year, AdAge A-List honoree, and Fast Company’s Most Innovative honoree, multiple times.
In reflecting on his position as Jury President and judging, Chris said, “Each year LIA curates and brings together one of the most diverse, unique and international juries. The chance to unpack what an Integrated campaign is today, in a world where every touch-point and surface can become part of an idea, as well as Direct, where creativity is aimed at conversion, at a time in our industry like this, and with a group like this, is going to be interesting and a whole lot of fun. I would also like to acknowledge that was a very long sentence.”
“The judging room will be in great hands,” LIA President Barbara Levy said. “Under the watchful eye of Chris Beresford-Hill and the other heavy hitters that will be judging alongside him, only the most deserving, well executed and fresh creative ideas will be awarded a coveted LIA Statue.”
In carrying on the LIA belief for transparency, all judging takes place onsite at Encore at Wynn Las Vegas from September 25 through October 03. There is no pre-judging and all our jury rooms are open.
