Events: Winners Revealed for the 2019 Lisbon International Advertising Festival and Lisbon Effectiveness Advertising Festival

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The 4th edition of the Lisbon International Advertising Festival took place on September 20 at Pavilhão do Conhecimento – Centro Ciência Viva. It was a day full of creativity, with five very interesting conferences, held by our prestigious Executive Jury.

After the conferences, the awards ceremony took place and there were delivered the awards of Lisbon International Advertising Festival and also Lisbon Effectiveness International Advertising Festival – a global advertising festival dedicated exclusively to the effectiveness of advertising campaigns and a spin-off of the Lisbon International Advertising Festival.

It is with great honor that we announce the winners of the 4th edition of the Lisbon International Advertising Festival:

Category Design:

Illustration:

  • Planet or Plastic?, Saatchi & Saatchi Dubai – Bronze Winner

Posters:

  • KeepLivingCoral, White Rabbit Budapest – Bronze Winner

Social and Environmental Responsibility:

  • Planet or Plastic?, Saatchi & Saatchi Dubai – Bronze Winner

Corporate Identity:

  • Optiker-K Identity, Anti Hamar AS – Gold Winner
Brand identity for optometrist Optiker-K

Category Film:

Film on WEB:

  • Vodafone Natal ‘Madrasta’, Krypton – Bronze Winner
  • Nightshifters: The Dinner Egg Phenemenon, Energy BBDO – Silver Winner

Self Promotion:

  • Merry Krypton, Krypton – Gold Winner

Category Branded Content:

Digital Branded Content:

  • Share Your Gifts, Buck – Silver Winner
  • Nightshifters: The Dinner Egg Phenemenon, Energy BBDO – Silver Winner

Category Craft:

Direction:

  • Share Your Gifts, Buck – Silver Winner
  • Nightshifters: The Dinner Egg Phenemenon, Energy BBDO – Silver Winner
  • Reverse, Whitelist. – Silver Winner

Category PR:

Creative Effectiveness:

  • Diversity in Disaster Preparation, Dentsu Inc. – Silver Winner
  • Huawei iJack, dentsu X – Silver Winner

Social and Environmental Responsibility:

  • Diversity in Disaster Preparation, Dentsu Inc. – Gold Winner

Category Promo & Activation:

Promo:

  • The Love Blanket, VMLYR MADRID – Silver Winner

Best Use of Media in Promo:

  • The Bridal Uniform, BBDO Pakistan – Gold Winner

Guerrilla Marketing:

  • Huawei iJack, dentsu X – Gold Winner
Huawei iJack Case Study

Social and Environmental Responsibility:

  • The Bridal Uniform, BBDO Pakistan – Gold Winner

Grand Prix:

  • The Bridal Uniform, BBDO Pakistan

President’s Choice:

  • The Bridal Uniform, BBDO Pakistan
The #Bridal Uniform

 

Local Lisbon:

Region Africa:

  • Film / Film on WEB: DUEL, MAIANGA CABO VERDE – Bronze Winner
  • Digital / Social Media: PREPARATION, MAIANGA CABO VERDE – Silver Winner
  • Digital / Social Media: MONSTER, MAIANGA CABO VERDE – Silver Winner
  • Mobile / Best Use of Mobile: BUBBLES, MAIANGA CABO VERDE – Gold WinnerRegion Central & East Asia:
  • PR / Self Promotion: Diversity in Disaster Preparation, Dentsu Inc. – Bronze Winner
  • PR / PR Strategic Planning: Diversity in Disaster Preparation, Dentsu Inc. – Silver Winner
  • PR / Creative Effectiveness: Diversity in Disaster Preparation, Dentsu Inc. – Gold Winner
  • PR / Social and Environmental Responsibility: Diversity in Disaster Preparation, Dentsu Inc. – Gold WinnerRegion Eastern Europe:
  • Craft / Art Direction: Equal Colors, White Rabbit Budapest – Bronze Winner
  • Design / Posters: KeepLivingCoral, White Rabbit Budapest – Silver Winner
  • Craft / Other: KeepLivingCoral, White Rabbit Budapest – Gold Winner

Region Mena Region:

  • Film / Creative Effectiveness: Project Litmus, The Film House – Bronze Winner
  • Digital / Online Advertising: Don’t Flip The Flag, national day celebration ad, 8K MediaProduction – Silver Winner
  • Promo & Activation / Best Use of Media in Promo: The Bridal Uniform, BBDO Pakistan – GoldWinnerRegion North America:
  • Craft / Cinematograph: Max & Bill, Energy BBDO – Bronze Winner
  • Craft / Direction: Share Your Gifts, Buck – Silver Winner
  • Branded Content / Digital Branded Content: Share Your Gifts, Buck – Gold WinnerRegion South/Central/Latina America:
  • Craft / Direction: FIRST, Your Mama – Bronze Winner
  • Design / Illustration: Planet or Plastic?, SquarePixel films – Silver Winner
  • PR / Social and Environmental Responsibility: Extremely Durable Moments, Sajjo//McCann – Gold Winner

Region South & Southeast Asia:

  • Outdoor / Best Use of Outdoor: Avengers: Endwait, dentsu X – Bronze Winner
  • Direct / Indoor Direct (Public Spaces): Galaxy Endgame, dentsu X – Silver Winner –
  • PR / Creative Effectiveness: Huawei iJack, dentsu X – Gold Winner
  • Promo & Activation / Guerilla Marketing: Huawei iJack, dentsu X – Gold Winner

Region Western Europe:

  • Craft / Direction: Vodafone Natal ‘Madrasta’, Krypton – Bronze Winner
  • Craft / Sound Design: Formula E Reveal, Music for Advertising – Bronze Winner
  • Craft / Best Original Music: Celebration, Music for Advertising – Silver Winner
  • Craft / Editing: McDonald’s Signature, Krypton – Gold Winner
  • Craft / Sound Design: Celebration, Music for Advertising – Gold Winner

 

Agency of the year:

– BBDO Pakistan

Production Company of the year:

– Krypton

Network of the year:

– BBDO

 

Young Lisbon:

  • Energy Converter, Luciano Jacob – Bronze Winner
  • Galp GO, João Elias e Joana Cardoso – Silver Winner
  • The Reactsteps, César Martínez – Gold Winner

Career Award:

  • Luís Silva Dias – CEO – FCB Internacional

 

As for the awards of this year’s edition of Lisbon Effectiveness International Advertising Festival, we have the pleasure to announce the winners:

Category Awareness Effectiveness:

Automotive – Aftermarket & vehicles:

  • The Longest Wave, Mercedes-Benz Portugal – Bronze Winner

Beverages – Non-Alcohol:

  • O Resgate do Leite, FCB Lisboa – Bronze Winner

Entertainment & Events:

  • The Sweet Art Museum, United Creative – Bronze Winner

Government & Politics:

  • #makingithappen campaign, INTERWEAVE – Bronze Winner

Sports:

  • Campanha de Futebol – Patrocínio à Seleção, Galp – Bronze Winner

Utilities:

  • EDP’S 40th Anniversary, EDP – Energias de Portugal – Bronze Winner

NGO’s:

  • Respect Battles, Youngnetwork Group – Silver Winner

Healthcare & Pharma:

  • SickKids VS – All In, Cossette – Gold Winner
SickKids All-In by Cossette

Restaurants:

  • PANCAKE KING, MullenLowe – Gold Winner

Category Effective Use of Media:

Sports:

  • Regresso a Custo Zero, Youngnetwork Group – Bronze Winner

Restaurants:

  • PROM KING, MullenLowe – Silver Winner
  • Turning Their Tweets Against Them, Cossette – Gold Winner
Burger King - Turning Their Tweets Against Them

Travel & Tourism:

  • The Connected Hotel, R/GA – Silver Winner

Grand Prix:

Category Awareness Effectiveness

Healthcare & Pharma:

  • SickKids VS, Cossette

Category Effective Use of Media

Healthcare & Pharma:

  • Prescribed to Death, Energy BBDO
NSC | Prescribed to Death

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