BANGKOK, THAILAND – The first day of the Adman Symposium 2025 was a great success. Held at Samyan Mitrtown Hall in Bangkok, Thailand, on November 19, 2025, the event was divided into three stages: The Love & Greed Stage, The Envy & Passion Stage, and The Courage & Faith Stage.
In addition to the insightful sessions from some of the biggest creative leaders in the advertising and marketing industry in and outside Thailand, there were also Merit-Sharing and Sin-Confessing workshops.
With the theme “The Future of Advertising is Humanity,” this year’s event aims to shift the focus back to using the “heart” to shape the future of Thai advertising.
Adman Symposium 2025 is the largest speaker line-up ever
The event officially opened with a speech by Parames Rachjaiboon, Honorary President of the Advertising Association of Thailand, who mentioned that this year’s Adman Symposium has the “largest speaker line-up in the event’s history.”
“The Symposium opens the doors for thinkers, creators, students, entrepreneurs, start-ups, and Thai SMEs to gain invaluable insights, exchange ideas, and learn directly from top industry leaders,” Parames said.
In addition, Dr. Chalinee Hirano, Deputy Managing Director/Chief Strategy Officer at Far East Fame Line DDB PLC., also followed with a speech.
“The program also encourages the exchange of meaningful stories that contribute positively to society, while addressing the demands of professional creative communication in the modern era,” Dr. Chalinee said.
She then invited thinkers, creators, and marketers to ask one essential question: “Is humanity truly the future of advertising? And if so, how can we shape future work that is both highly effective and deeply meaningful?”
Insightful talks from different panels and stages
Throughout the day, marketers and advertisers were treated to different sessions held across three different stages, offering a look at the industry’s duality and future.
The Love & Greed Stage dove into the business side of advertising with sessions like “The Ad. Industry: Is it still a lucrative business?” and a debate on whether “award-winning creativity is driven by love or greed.”
In addition, data strategy was also explored in the session “The Secret to Brand Power is Hidden in Your Data” and “Data Greed is Good,” both of which examined the strategic leveraging of information. The stage also offered a creative contrast, examining the “Love for craftsmanship vs. the love for AI assist,” alongside a nod to history with “Adman’s Love Never Dies: The Legendary Adman.”
On the other hand, The Envy & Passion Stage focused on innovation, authenticity, and audience connection. With panel discussions like “Open Clubs: Passionate Game Changer for Brand Events,” it tackled the foundational issue of trust in the digital age with “From Algorithms to Authenticity: Building Human Trust in the Future of Advertising.”
The future of creativity was discussed in the session “Creative Intelligence: Redefining the Future of Advertising with GenAI,” which was led by Adobe. Audience-centric topics included analyzing the efficacy of influencers in “The rule of the KOLs’ Game: Attention & Conversion, who’s done it better?” and a check on leadership commitment with “CMOs for Own Brands: How passionate are they?”
Lastly, the discussion moved to the intersection of creativity and social responsibility in “Green Eyes for Iconic Creativity.”
The Courage & Faith Stage focused on leadership, personal development, and values. The sessions on this stage tackled career strategy, debating whether “personal branding is a plus or a must” while offering global insights with “Relations, courage and luck: The Chinese market winning tri-factors.”
Thai creativity on the global stage was also highlighted in the session “Young Canners: Battle and courage at Cannes Lions 2025,” as people who participated in the event in France were invited to speak. A vital discussion where successful executives gave advice was the session “Women leaders’ courage blueprints: CEOs’ talks.”
The stage closed by exploring the deeper, belief-driven aspects of branding and culture, examining the transition “From faith to actions: The sustainability behind the brand” and charting the global potential in “Faith in Thai storytelling going on global screen.”
Workshops attended by young creatives
Aside from the sessions and panel discussions, there was also the Sin-Confessing Workshop that provided practical, skill-based sessions like the “Shortcut to getting agency’s interview,” how to “Humanize AI in content creation,” and a focus on essential team development through “HUMANICE FEEDBACK: The tool to grow your team.”
The jam-packed first day successfully provided a comprehensive roadmap for navigating the complexities of the modern advertising landscape, underscoring that while technology and data drive efficiency, the industry’s ultimate success still hinges on its ability to reconnect with its core human values.
adobo Magazine is an official media partner of the Adman Awards & Symposium 2025.
