EventsPress Release

Museum of Ice Cream paints the town pink to cool off Singapore on National Ice Cream Day

SINGAPORE — Heads up ice cream lovers, the Museum of Ice Cream (MOIC) is painting the town pink this National Ice Cream Day with the best way to cool off in sweltering Singapore — free ice cream.

With support from the Singapore Tourism Board (STB), Singapore is making the impossible possible this July by bringing Asia’s largest sprinkle pool to Plaza Singapura on Orchard Road, adding a splash of fun to Singapore’s leading lifestyle destination. Everyone is invited to the party where they can dive into the Sprinkle Pool at Plaza Singapura before beating the heat with free scoops of ice cream as MOIC celebrates the sweetest day of the year. The event will bring out 5,000 free scoops each day on July 15 and 16 from 2:00 pm to 6:00 pm to cool attendees off with some well-deserved cold sweets.

MOIC is also excited to be partnering with the beloved ice cream uncles of Orchard Road – who have been providing a cool respite from Singapore’s scorching weather for generations – to bring the festivities to the rest of the precinct. They’ll be decked out in MOIC’s signature pink while spoiling guests with mouthwatering ice cream sandwiches throughout the week, from July 10 to 16.


Treat yourself to some extra sprinkles this National Ice Cream Day with tickets to MOIC by scooping up Anytime Tickets (U.P. $74) at a sundae-licious bargain of more than 50% at $30. Sold onsite on July 15 and 16, Anytime Tickets are valid for one-time entry from July 15 to 21 to MOIC where guests can enjoy the premium ticket experience with premium flavors and a free drink, for a dollop of the price.

Celebrating with MOIC Singapore at Orchard Road means celebrating with an entire community of ice cream lovers in incredible cities like New York, Chicago, and Austin. Let’s toast our scoops to each other this National Ice Cream Day and enjoy the world’s favorite treat!

Details on Anytime Tickets can be found online at

For more information, visit, or follow @museumoficecreamsg and #moicsg on Facebook, Instagram, and TikTok for the latest updates. Keep a keen eye on MOIC’s newsletter for exclusive promotions and exciting updates! To sign up for the MOIC newsletter, please visit

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