EventsPress Release

Philippine Junior Marketing Association honors member schools with 36th General Assembly

MANILA, PHILIPPINES — The recently concluded General Assembly 2022, organized by the Philippine Junior Marketing Association (PJMA), was a grand celebration that gathered together previous member schools, while also recognizing new member and affiliate schools across the country. 

Celebrating 36 years of marketing excellence with the theme, “The Spark of Wit and Breakthroughs,” the General Assembly focused on imparting business and marketing students with knowledge on how they can prepare to enter the corporate world, succeed in the field they choose, and find their own spark in a dynamic industry.

As the largest student-led marketing organization, PJMA honored the affiliates and collaborated with the federation members for the Academic Year 2022-2023 through the General Assembly. The annual conference highlighted the mission, vision, and objectives of PJMA and the recognition of all member schools across the nation.


The conference hosted three talks that emphasized establishing the path toward great success as a marketing student. The gathering got off to a marvelous start as keynote speaker and Head of Talent Acquisition of the Primer Group of Companies, Ms. Christie Aura Marie Ilano, highlighted authenticity and uniqueness in her talk, “Beaming the Path to Self-Branding.”

The virtual space filled with energy and excitement continued in full flow with an insightful talk from Mr. Romualdo A. Romualdo, MBA, RME, college instructor from the University of Santo Tomas on identifying the impact of knowing one’s objectives and strategies for their company through his talk, “Crafting Top-notch Marketing Papers and Strategies.” Mr. Javier Crisostomo M. Gamboa, director for corporate planning and finance of Wildflour Bakery + Cafe Corp further shared how opportunities build our experiences through his talk on the “Right Plug to a Strong Web of Opportunities.”

Apart from its spectacular list of talks, the 36th General Assembly’s virtual Job Fair is remarkably elevated as PJMA partners with MetroCity AI Inc., a recruitment automation platform that employs artificial intelligence and asynchronous interview videos to improve application and screening processes. The virtual Job Fair is opening its doors until January 06.

Another highlight was the performances of an alternative rock band, Love Me, Marie, folk pop duo, Letrang Norte, and indie rock band, Clubs. The virtual crowd stayed on for the performances of these rising artists, and they certainly didn’t disappoint with voices that captivated hearts.

As a cherry on top, attendees got to enjoy fun games starting from PIC-A-SUCCESS, wherein participants got a chance to recreate their role models in the business industry through a photo; Success in Jumbled, wherein participants guessed key business personality names in jumbled letters; and They Can, so I Can, wherein attendees shared their answer to what keep them going through their Instagram stories.

This year, the General Assembly unleashed the inner spark that every business and marketing student has with the help of Ms. Tricia Mae Mercado, vice president for memberships and project head of the conference.

“This year’s General Assembly highlighted the junior marketer’s journey to wisdom and breakthroughs. Their own spark helps them create such breakthroughs and ignite their aspirations to move forward and be the best versions of themselves. This will be the year of discovering the spark in each of us,” she shared.

To learn more about PJMA, follow its social media pages on Facebook, Instagram, Twitter, and LinkedIn

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