Spikes Asia 2019: Publicis Singapore Takes Number One Place as Country Agency of the Year at Spikes GONG Awards

Publicis Singapore won the coveted Country Agency of the Year Singapore award from the Spikes Asia Festival of Creativity at the Creative Circle aka GONG Awards held at the NTU Centre for Contemporary Art last Friday night.

Country Agency of the Year is a special award that is calculated on a point system and given to the Agency from an individual country that obtains the most points for winning and shortlisted entries in the Spikes Asia Awards. Publicis Singapore took the number one place as Country Agency of the Year for Singapore with notable winning works that included “One in A Million”.

Joe Pullos, Festival Director, Spikes Asia said, “The Spikes Asia Awards are the definitive benchmark for creativity in APAC. Winning an Award at the Festival is a huge achievement, but to take the Country Agency of the Year title, is recognition of an agency’s creative excellence at a country-wide level. I would like to send a huge congratulations to Publicis Singapore for this highly commendable win.”


Ajay Vikram, CCO (Global Clients), Publicis said, “We at Publicis Singapore are delighted and honoured to be named Country Agency of the Year by Spikes, Asia’s premier awards show. It’s a recognition not just of the talent in the agency and our brave clients at P&G Vicks, but for the belief that contemporary brands have the responsibility to be both a force for growth and a force for good in the world.”

“Asian markets are unique in their diversity in culture, language and consumer appeal with the ideal being, of course, to achieve a balance between diversity and globalisation in Creativity and Marketing effectiveness. Singapore, albeit a small country and market, is in a good position to foster this balance through its relationship with regional shows like Spikes Asia,” said Bernard Chan, CEO, The 4As Limited, Cannes Lions Singapore Rep.

The top three agencies have been announced as:






The Association of Accredited Advertising Agents Singapore, better known as the 4As, was founded in 1948 during the days of largely black and white media ads. The 4As is a non-profit association and is the voice for advertising, media and marketing communications (Admarcon) practitioners, agencies and related business in Singapore.

With advertising evolving dramatically and multi-dimensionally through advanced technology, 4As remains steadfast in its purpose to nurture growth, creative dynamism and fresh perspectives of the industry. In so doing, we strive to elevate its stature by providing a collective voice for the industry even as we nurture talent and creativity.

The association works closely with key industry stakeholders, such as trade associations, educational institutions and government bodies to fulfil these goals.

Over the years, 4As has introduced industry awards and annual programs and events to recognise outstanding talents in advertising, media and related fields, motivating those in the industry to achieve greater heights. Awards include the Singapore Creative Circle Awards (CCA or Gong Show), The Crowbar (students’ creative awards) and the Singapore Media Awards (SMA).

4As was appointed Country Rep for Cannes Lions and Spikes Asia this year.

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