Fashion: Reebok launches Zig Dynamica 3; fosters a blend of energy and progress

NEW DELHI, INDIA — Reebok, India’s leading fitness and lifestyle brand, introduces the next generation of its retro-future Zig franchise with the launch of Zig Dynamica 3. The silhouette is built around a distinct zigzag-shaped, energy-return sole that fuses cutting-edge tech with sleek style to create a highly functional shoe that seamlessly results in a striking and unique illustration of energy flow.

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Introduced in the spring of 2020, Reebok’s Zig franchise ushered in a new era of the brand’s historic ZigTech performance technology that pushed the boundaries of innovation, style, and function upon its release in 2010.

The newly launched Zig Dynamica 3 brings attention to the upper by adding elements of techstyle and DNA of Reebok’s Zig icon. A perfect combination of cushioning, style & value, these shoes integrate Zig Energy System and Upper Design that promotes the flow of kinetic energy throughout the shoes.

Key features of Zig Dynamica 3 include:

  • Responsive FuelFoam Midsole: The silhouette features a midsole with the softest and most responsive IMEVA foam engineered into a zig shape for energized cushioning and additional responsiveness
  • [REE]CYCLED Upper Material: [REE]CYCLED upper material with ghost camo design adds extra style and ties back to the Zig icon
  • Enhanced Cushioning: The lightweight energy return system in the new silhouette delivers responsive, all-day cushioning along with comfort and first-feel benefit
  • Propulsive Outsole: The innovative outsole involves an intricate network of energy bands that act like rubber bands to stretch & snapback energy with each step

The all-new Zig Dynamica 3 is now available in exciting colorways at INR 7,999/- on, select Reebok stores, and other fashion retailers such as Amazon, Flipkart, Ajio, and Tatacliq.

About Reebok India
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer, and distributor of fitness and lifestyle footwear, apparel, and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies, and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga, or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

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