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adobo FOI 2019: Lazada Philippines’ Neil Trinidad Talks the Future of E-Commerce and “Shoppertainment” at the adobo Festival of Ideas 2019

MANILA, PHILIPPINES — With the recent success of Lazada Philippine’s 11.11 Shopping Festival, the platform exceeded expectations setting new record-high numbers for the Philippines. What’s next for the E-commerce giant, and what is the secret to its success? Country Chief Marketing Officer of Lazada Philippines Neil Trinidad shares, the future is in Shoppertainment.

At The fifth adobo Festival of Ideas this coming December 5, 2019 at the Newport Performing Arts Theater, Resorts World Manila, Lazada Philippines’ Neil Trinidad will be joining us to talk about Data & Technology, Entertainment, Media & Communications as well as dissect the holistic understanding of The Connectivity Economy”.

Trinidad has over 16 years of experience in marketing and sales across FMCG, tech and e-commerce. Trinidad spent 15 years of his career in Unilever, where he worked in local, regional and global marketing roles and handled over 15 brands. He left Unilever as a Marketing Director before joining Google Philippines as an Industry Partner to Telco, Travel and QSR clients. Trinidad is also an Entrepreneur and co-founded two e-commerce health food delivery businesses, Ketos of Manila and The Sugar-Free Bakery. In his current role in Lazada, Trinidad’s mission is to accelerate the growth of e-commerce through technology and shoppertainment.


In his session, he will be talking about Shoppertainment in the Age of E-Commerce.

The rapid growth of e-commerce is changing how Filipinos shop like never before. But what exactly is driving this change, and what does the future look like? With knowledge, inspiration, insights, and interactive demos from the country’s leading E-Commerce platform, Lazada, and their parent company, Alibaba, Neil Trinidad will share how Shoppertainment is shaping the future, and how shopping in the age of E-Commerce is entertaining, seamless, and social. 

Catch these agents of innovation in this year’s festival. Tickets are available through our website  www.adobofestivalofideas.com/tickets/ or ticket2me.net/e/4067/tickets at PHP 5,000 at regular price and PHP 2,000 for students, inclusive of coffee and lunch. There’s also a group package of 10+1 tickets for PHP 50,000. For further inquiries, reach out to the adobo FOI team through our website at www.adobofestivalofideas.com or shoot an email to events@adobomagazine.com, or call up (+632) 884 50218. 

The adobo Festival of Ideas is sponsored by the following:
Co-Presenter: Jollibee
Minor Sponsor: ASUS Expert Series
Snacks and Coffee Sponsor: Oishi, Red Ribbon, Hineleban
Venue Partner: Resorts World Manila
Production and Logistics Partner: ArtisteSpace
Video Graphics Partner: Acid House 
Sound Design Production Partner: Hit Productions, Inc.
Ticketing Partner: Ticket World, Ticket2Me

Partner with adobo Magazine

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