GLOBAL – ITALY, MAY 8, 2013 – A’ Design Award and Competitions in Italy has granted the project ‘Glow’ by Summit Media the prestigious Golden A’ Design Award at Graphics and Visual Communication Design Competition.
Art director John Vincent Redrico, the lead designer of the winning project, explains how Nescafe Decaf’s ‘Why Not?’ campaign paved the way for the first glow-in-the-dark print material ever to be produced.
"A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: ‘Sarap ng Kape’ (Great Tasting Coffee). When lights are turned off, the moon and stars glow along the new copy that reads: ‘Sarap ng Kape…Lalo Na Sa Gabi!’ (Great Tasting Coffee…especially at night!)”
‘Glow’ was designed by Summit Media’s Dondi L enco, John Vincent Redrico, Iza Santos and Alex Revelar.
The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has delivered an exemplary level of greatness in design. The designs are judged by a panel of three different jury which is composed of academic, professional and focus group members.
